Manager, Product Public Relations
The Opportunity
At Genentech, we are committed to transforming the future of healthcare through groundbreaking science and medicines. Our U.S. Product Public Relations team plays a critical role in bringing that story to life by building understanding, credibility and engagement with the audiences who matter most.
We are seeking a Manager, Product Public Relations to help develop and execute compelling communications that support our medicines, pipeline and disease-area priorities.
This role offers an opportunity to work across a dynamic portfolio, supporting an evolving approach to communications that brings together earned media, social and digital engagement, content creators, paid amplification and owned channels to deliver meaningful impact.
As a member of the Product Public Relations team, you will collaborate with experienced communications professionals and cross-functional partners to translate complex science into relevant, accessible stories that resonate with patients, healthcare professionals and other external audiences.
Key Accountabilities
Support strategic communications planning and execution
- Support the development and execution of integrated communications plans aligned with business objectives, product milestones and disease-area priorities.
- Contribute to communications surrounding clinical data, regulatory milestones, product launches and disease education.
- Help identify timely opportunities to elevate Genentech’s science, medicines and leadership in areas of significant unmet medical need.
Deliver compelling, integrated storytelling
- Develop high-quality communications materials, including press releases, messaging, media pitches, briefing documents, executive content and digital assets.
- Translate complex scientific, medical and business information into clear, compelling and audience-relevant narratives.
- Support storytelling across earned media, social and digital platforms, content creators, paid amplification and owned channels.
- Ensure communications are consistent with broader disease-area and portfolio narratives.
Build and activate external engagement
- Support proactive and reactive media relations, including identifying story opportunities, engaging journalists, preparing spokespeople and coordinating interviews.
- Help identify and engage credible third-party voices, including healthcare professionals, patient advocates and digital influencers.
- Collaborate with agency partners to develop creative approaches to reaching and engaging priority audiences.
Collaborate across the business
- Work closely with colleagues across Product Public Relations, Marketing, Medical Affairs, Corporate Communications, global colleagues and other functions.
- Participate in cross-functional planning and execution to ensure communications are aligned, coordinated and impactful.
- Help manage reviews and approvals, ensuring materials meet Genentech’s standards for accuracy, compliance and quality.
Drive measurement, innovation and operational excellence
- Support the measurement and evaluation of communications effectiveness, using insights to inform future planning and optimize performance.
- Look beyond traditional reach metrics to understand audience engagement, message resonance and broader communications impact.
- Explore emerging tools, technologies and AI-enabled approaches to strengthen communications development, execution and measurement.
- Support agency coordination, project timelines, budgets and other operational activities to ensure high-quality execution.
Who You Are
You are an emerging communications professional with strong writing skills, intellectual curiosity and a passion for translating complex information into stories that make an impact.
You are collaborative, proactive, detail-oriented and comfortable managing multiple priorities in a dynamic environment. You bring a willingness to learn, openness to new approaches and enthusiasm for how communications continues to evolve.
Qualifications
- Bachelor’s degree in Communications, Public Relations, Journalism, Marketing or a related field, or equivalent experience.
- Approximately 6+ years of relevant experience in communications, public relations or a related discipline.
- Strong writing, editing and storytelling capabilities, with the ability to make complex information clear, accurate and engaging.
- Foundational experience in media relations and external communications.
- Understanding of integrated communications and interest in social media, digital engagement, content creators and emerging channels.
- Strong organizational, project management and interpersonal skills.
- Ability to work effectively across teams and manage competing priorities.
- A proactive mindset, sound judgment and a commitment to continuous learning.
Preferred Qualifications
- Experience in healthcare, biotechnology, pharmaceuticals or another science-driven industry.
- Familiarity with communications supporting products, scientific developments or regulated industries.
- Experience contributing to integrated communications campaigns.
- Exposure to communications measurement, paid media, digital analytics or emerging technologies.
- Interest in applying AI and innovative tools to modern communications practices
Relocation Benefits are not available for this position
The expected salary range for this position based on the primary location of California is $106,600.00 – $198,000.00. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. This position is eligible to earn incentive compensation that is calculated and paid in accordance with the applicable Incentive Compensation Plan for the role. This position also qualifies for the benefits detailed at the link provided below.
Benefits
Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.
