Manager, Social Media - Atlanta City FC

At the Blank Family of Businesses, our Core Values drive our culture, guide our decisions, and make our organization a great place to work.

GIVE BACK TO OTHERS

Recognize that the well-being of business cannot be separated from the well-being of society. Join in our ongoing eff­orts to give back through time, talents, labor and financial commitment.

LEAD BY EXAMPLE

Demonstrate an entrepreneurial spirit that supports our culture and vision. Take full advantage of our empowerment philosophy by o­ffering suggestions, making decisions and taking responsibility for actions. Stand up for your convictions and vocalize your opinions.

INNOVATE CONTINUOUSLY

Constantly seek new ways to improve results and move above and beyond what seems possible. Demonstrate non-stop reinvention. Do not let unnecessary bureaucracy kill innovation. Implement high quality, new processes, products, services, or solutions that meet or exceed the needs and expectations of our customers.

PUT PEOPLE FIRST

Demonstrate understanding that people are the center, the heartbeat of any successful enterprise. Build rapport and trust by demonstrating sensitivity and respect for others. Empower and listen to associates because they are our number-one source for information and ideas. Invest time and resources in developing associates’ skills and assisting them in managing their careers.

LISTEN AND RESPOND

Listen to internal and external customers (fans, grantees, players, associates, vendors, partners) to understand what they need. View customer needs as golden opportunities that, when creatively addressed, will enhance our competitive edge and the environment in which we all work and professionally grow. Dedicate the needed resources, time and energy to creating lasting value for all customers.

INCLUDE EVERYONE

Our individual diff­erences make our organization more valuable. Value diverse ideas, experiences, skills, work styles and backgrounds. Harness individual diff­erences to create a competitive advantage and better support our partners. Encourage others to accept and capitalize on diversity.

Position Summary:

The Manager, Social Media will lead the day-to-day strategy, management and execution of Atlanta City FC’s social media presence across all platforms. This role will help grow and engage the club’s audience through timely, creative and platform-native storytelling, including match and training coverage, team announcements, community engagement, and key brand moments.

The ideal candidate is a creative and highly organized social media leader with experience managing brand channels, developing platform-specific content, leading real-time coverage, and building engaged online communities. They are comfortable balancing long-term strategy with fast-moving daily execution while maintaining a distinct brand voice and identifying opportunities across sports, culture and emerging social trends.

This position will report directly to the Director, Digital & Social Media, working closely with leaders across marketing, content, partnerships, communications, community and other areas of the organization to support strategic planning, business objectives and day-to-day social execution.

Roles and Responsibilities:

Lead social platforms & fan experience

• Lead day-to-day social strategy, publishing and live coverage across NWSL Atlanta platforms.
• Manage the content calendar, platform priorities, and brand voice.
• Identify trends and emerging opportunities that strengthen fan connection and audience growth.
• Collaborate with Content, Marketing, Communications, Partnerships and Community.

Manage community & audience development

• Lead social community management across channels.
• Monitor fan sentiment and audience behavior to inform strategy.
• Develop platform-specific approaches that grow and deepen supporter engagement.

Lead content & team execution

• Guide platform-native content across video, photography, graphics and copy.
• Oversee timely publication of team news and key club moments.
• Support and develop Social Coordinators, interns, and part-time staff.

Oversee analytics & optimization

• Track social KPIs across growth, engagement, reach, and video performance.
• Use performance insights to inform future content and platform strategy.

Campaign, ticketing & partnership support

• Support club campaigns, ticket promotions, and partnership integrations through social-first execution.

Minimum Qualifications:  

• Bachelor’s degree required.
• 3+ years of experience in social media, digital content, digital marketing, or a related field within a fast-paced professional environment.
• Demonstrated experience managing brand social channels, content calendars, and real-time social execution.
• Excellent writing and proofreading skills with strong attention to detail.
• Strong organizational skills with the ability to manage multiple platforms, projects, and timelines simultaneously.
• Strong interpersonal and collaboration skills with experience working across internal teams and external partners.
• Self-starter with a strong understanding of social platforms, emerging trends, and audience behavior.
• Able and willing to work non-traditional hours including weekends, evenings and holidays as needed.
• Passion for and knowledge of soccer and soccer culture.
• Basic graphic design skills are a plus.
• Fluent in Spanish is a plus.