Work Schedule
Standard (Mon-Fri)
Environmental Conditions
Office
Job Description
As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.
DESCRIPTION:
The Market Development Specialist will be responsible for driving regional market development for the Capillary Electrophoresis (CE) and Human Identification (HID) portfolios across Latin America. The role will partner closely with Sales, Technical Sales Specialists, Product Management, Global Marketing, and channel partners to accelerate demand generation, support pipeline development, strengthen customer and distributor engagement, and enable commercial growth.
Your contributions will include developing compelling technical marketing content across digital channels, creating effective sales tools, and implementing regional marketing programs. As a representative of our organization, you'll help uphold our multi-brand strategy while working closely with corporate marketing team, Global Marketing, and commercial teams to drive business growth and customer success.
Key Responsibilities
- Develop and execute LATAM market development plans for CE and HID aligned with regional and global business priorities.
- Drive demand generation through integrated digital campaigns, webinars, customer events, scientific programs, and account-based initiatives.
- Partner with Sales and TSS teams to identify market opportunities, activate the installed base, support trade-up/conversion initiatives, and accelerate pipeline.
- Own regional marketing support for new product introductions and portfolio activation.
- Monitor lead generation, MQO/SQO conversion, pipeline contribution, campaign performance, and other key commercial metrics, translating data into actionable recommendations.
- Support distributor and channel development through co-marketing programs, training, sales enablement tools, and scalable marketing resources.
- Develop and localize customer-facing and sales-enablement content for LATAM, including digital assets, educational materials, HUBs, and campaigns.
- Provide market and competitive insights to support business planning, pricing, positioning, and commercial decision-making.
- Coordinate with Global Marketing to adapt global programs to LATAM market needs while identifying regional initiatives that can be scaled more broadly.
- Manage marketing activities and budgets with clear objectives, KPIs, ROI tracking, and post-activity follow-up.
Qualifications:
- Bachelor’s degree in Biology, Pharmacy, Biotechnology, or Life Sciences related fields.
- Desired experience in B2B marketing, market development, product marketing, or commercial roles; experience in Life Sciences, Diagnostics, or scientific markets strongly preferred.
- Strong analytical skills and ability to translate commercial data into marketing actions.
- Demonstrated ability to manage multiple regional projects and work effectively across functions and countries.
- Strong stakeholder management and communication skills.
- Experience working with distributors or indirect sales channels is highly desirable.
- Fluent or advanced English; Spanish and/or Portuguese strongly preferred.
- Experience with CRM, marketing automation, digital campaigns, and performance dashboards is desirable.
