Marketing Assistant

Accountabilities:

Create, launch, manage, and optimize Google Search and Display advertising campaigns, including retargeting initiatives.
Develop and manage paid social media advertising campaigns across platforms such as Meta, YouTube, and TikTok.
Monitor campaign performance, analyze key metrics, and implement improvements to increase engagement, conversions, and return on advertising investment.
Conduct digital marketing audits to identify opportunities for growth, evaluate existing strategies, and recommend performance improvements.
Create and edit website content, perform basic website updates, and build landing pages and additional pages using platforms such as WordPress, Wix, and Shopify.
Manage and optimize Google Business Profiles and Yelp listings, ensuring business information is accurate, consistent, and optimized for visibility and conversions.
Create and edit marketing visuals and videos using Canva and other relevant content creation tools.
Support content development activities, including writing professional blog articles, press releases, and other marketing materials.
Assist with social media content scheduling and coordinate publishing activities across relevant platforms.
Support the supervisor with account management responsibilities, client-related activities, and special marketing projects as assigned.
Collaborate with internal team members to ensure marketing deliverables meet quality standards, deadlines, and client objectives.
Participate actively in the team's virtual office environment, maintaining consistent communication and collaboration throughout the working day.
Requirements:
2–5 years of professional experience in digital marketing, preferably within a digital marketing agency or similar client-service environment.
Hands-on experience creating, managing, and optimizing paid advertising campaigns across Google Ads, Meta Ads, and other social media advertising platforms.
Practical knowledge of Google Search and Display campaigns, retargeting strategies, and paid social media advertising.
Proficiency in Canva, including graphic design and basic video editing capabilities.
Basic working knowledge of website management and content editing using WordPress, Wix, and Shopify.
Familiarity with social media management and scheduling tools.
Strong written English skills, including advanced grammar and the ability to produce professional blog articles, press releases, and marketing content.
Good understanding of digital marketing principles, online advertising, lead generation, and campaign performance analysis.
Ability to conduct digital audits, interpret marketing data, and identify opportunities for optimization.
Excellent attention to detail, analytical thinking, and problem-solving abilities.
Strong written and verbal communication skills, with the ability to collaborate effectively with colleagues and support multiple client accounts.
Ability to work independently while contributing positively to a collaborative team environment.
Proactive, organized, and adaptable approach, with the ability to manage multiple priorities and meet deadlines.
Willingness to commit to a full-time schedule and actively participate in a structured virtual office environment.
Nice to have:
Previous experience working in a digital marketing agency managing campaigns for clients across different industries.
Experience managing multi-channel marketing campaigns and diverse client portfolios.
Familiarity with additional digital advertising platforms and marketing analytics tools.
Experience with website optimization, landing page development, and conversion rate optimization.
Knowledge of SEO, online reputation management, and local business listing optimization.
Benefits:
Competitive compensation: Monthly salary ranging from USD 900 to USD 1,000, depending on experience and qualifications.
Fully remote work: Work from anywhere in Brazil within a remote-first international environment.
International exposure: Collaborate with a US-based digital marketing team and support clients across different industries.
Professional development: Gain hands-on experience with paid advertising, website optimization, social media marketing, and digital strategy.
Collaborative environment: Work alongside marketing professionals in a team-oriented setting that encourages independent ownership and knowledge sharing.
Career growth: Develop your expertise across multiple marketing channels, platforms, and client accounts.
Working hours: Full-time schedule, Monday to Friday, from 9:00 AM to 5:00 PM Central Standard Time (CST).
Holidays: Observance of US federal holidays.
Employment type: Full-time position.
Location: Brazil, fully remote.
Work arrangement: This is a dedicated full-time role requiring active participation in the virtual office, rather than a freelance engagement based solely on flexible deliverables.