Marketing Automation Manager - Canada, Spain, India

JOB SUMMARY

Storyblok is hiring a Marketing Automation Manager to own the top of funnel systems and the campaigns that run through them: Pardot, the forms on the Storyblok website, list uploads, Clay, and the nurture programs, sequences and webinar flows built in Pardot. The role sends the campaigns, loads the lists and builds the forms day to day, and turns that repeat work into templates and automations so more of the week goes to lead scoring, routing, data quality and reporting. Sitting within Revenue Operations, this role works across Demand Generation, Events, Content, Partner Marketing, Sales Development, Sales Operations and Analytics, in a lean data team where the person pulls their own numbers and builds their own reports.

 ESSENTIAL JOB FUNCTIONS

1. Campaign operations

• Build and send list emails and sequences in Pardot and Knak: webinar invites and follow ups, quarterly enterprise and marketer sequences, review asks, partner and event emails.
• Build and run the nurture programs in Engagement Studio (welcome, post webinar, gated content, re-engagement), each by segment and lifecycle stage, and rebuild them as results come in.
• Set up webinars end to end: registration form, Zuddl to Pardot sync, campaign IDs, reminders and follow up. Build form handlers, autoresponders and landing page forms on the Storyblok website.
• Load lead lists from events, content syndication and paid social with the right campaign, source and consent, and run the request board: intake, SLA, QA before launch.
• Run optimization: Test subject lines, send times and content on every sequence, and personalise by segment, industry and stage.

1. Marketing systems and integrations

• Administer Pardot and its Salesforce sync: users, connectors, field mapping, campaign member status.
• Own the links between Pardot, Salesforce, the website, Zuddl, Knak, Meta and Google Ads, and keep them documented.
• Run Clay: enrichment waterfalls, list building, and the signal tables that feed BDR routing.
• Evaluate, buy and renew the marketing tools.

1. Lead flow, scoring and routing operations

• Own lead scoring and grading, reviewed each quarter against what converts.
• Own lifecycle stages (MQL, SAL, SQL) and the handoff rules to BDRs and AEs.
• Bring self serve signups and product usage into scoring and lifecycle, so PLG and enterprise leads run through 1 flow.

1. Data quality and reporting

• Own the sync between the warehouse, Pardot and Salesforce in both directions: enrichment and usage in, campaign results out.
• Keep the database clean: dedupe, normalise country, industry and title, suppression lists, GDPR consent by region.
• Own the campaign taxonomy and UTM standard across the team and agencies.
• Write your own SQL and Salesforce reports; build the funnel and pipeline by source reports in the BI tool. Watch deliverability: domain health, bounce and spam rates.

1. Automation, process and cadence

• Template the repeat request types (list uploads, list emails, form handlers, webinar setups), then automate them with Clay, LLM tools (Claude) and a workflow builder such as n8n or Zapier, each with QA and a fallback.
• Write the playbooks and train marketers to self serve where it is safe.
• Own and report monthly on speed to lead, MQL to SQL and form to meeting rates, request turnaround and share automated, database coverage and accuracy, and email deliverability and engagement.

EDUCATION AND EXPERIENCE

• Bachelor's degree in Marketing, Business, Information Systems or a related field, or equivalent practical experience.
• 4+ years in marketing operations or marketing automation, ideally in B2B SaaS.
• Pardot administration: Salesforce connector, Engagement Studio, form handlers, campaign sync. Salesforce fluency: campaigns, lead and contact fields, reports and dashboards.
• Built nurture programs and can show what they did to conversion.
• Ran a request queue at volume and cut the time per request with templates and automation; shipped automations with a workflow builder and LLM tools and kept them running.
• Lead scoring, lifecycle and routing experience, with results.
• Working SQL, and hands on with an enrichment tool such as Clay, ZoomInfo or Apollo.
• Knowledge of GDPR and consent management across regions.
• Demonstrates AI literacy, with the ability to leverage AI tools to enhance productivity, decision-making, and quality of work while applying sound judgment and critical thinking.

PROFESSIONAL COMPETENCIES

• Operating discipline: runs a high volume request queue on an SLA with QA before every launch.
• Systems thinking: sees how Pardot, Salesforce, the website, Clay and the warehouse connect, and keeps the data flowing cleanly between them.
• Data fluency: pulls own numbers, defines fields and builds reports without an analyst in between.
• Automation mindset: templates repeat work, then builds the automation that removes it.
• Attention to detail: a wrong list or a broken form reaches thousands of people.
• Testing habit: runs tests on every sequence and changes the program based on results.
• Cross-functional coordination: aligns Demand Gen, Events, Content, Partner Marketing, Sales Development and Sales Ops around 1 lead flow.
• Communication: writes clear playbooks and guidance that marketers follow without a meeting.

At Storyblok, we are committed to equitable compensation and pay transparency. We consider many factors when it comes to compensation, such as the scope of the role, job-related skills, experience, and relevant education or training. Our base salary ranges are determined by job and job level and are benchmarked to relevant location and industry data. The range displayed represents the target US base compensation range within which we are hiring for this role. For some roles Storyblok also offers a competitive commission structure.