Marketing Coordinator, Attain Sports

The Marketing Coordinator supports marketing for all three Attain Sports teams: the Chesapeake Baysox, Frederick Keys, and Aberdeen IronBirds. This role helps elevate each team’s brand and drive revenue and attendance by creating engaging, fan-focused content, running digital and email campaigns, and supporting merchandise promotions. This role is a strong opportunity for to build hands-on experience in sports marketing while helping strengthen community connections and grow our fan base.

Essential Duties and Responsibilities

Content Creation and Social Media
•Collaborate with marketing, ticketing, and community teams to develop fan-focused content that supports sales, attendance, and partnerships.
•Design, edit, and produce graphics and video content for social and digital platforms that entertains fans, builds brand awareness, and drives ticket sales and merchandise revenue.
•Capture real-time content at practices, game days, and team events to connect with fans and support promotional campaigns.
•Create quick-turn videos and in-game clips for fast distribution across digital channels to drive ticket sales and engagement.
•Create photography and video content for merchandise promotions and the online store.
•Stay current on social video trends and best practices to grow reach and engagement.
•Help plan and publish content across Instagram, Facebook, TikTok, YouTube, LinkedIn, and X in line with marketing and revenue goals.
•Track and report on social media performance metrics and share insights to inform content strategy.
•Monitor social channels through social listening, engage with fans, and flag potential issues or negative trends to marketing leadership.
•Work with marketing and ticketing teams to create and post in-stadium flyers with event and promotion details for each team’s homestands.

Digital Marketing and Paid/Trade Media
•Support media buying for campaigns across all Attain Sports baseball teams.
•Help execute paid and trade social / digital campaigns across platforms and partnerships.
•Manage day-to-day HubSpot CRM tasks, including list uploads, email sequences, and automated campaigns.
•Build and send email marketing campaigns across all three teams, including newsletters, kids club communications, and Silver Sox updates, to drive engagement, ticket sales, and merchandise revenue.

Organization and Asset Management
•Maintain organized systems for archiving and sharing content and footage.
•Help track and fulfill third-party footage license requests.

General
•Collaborate actively with sponsorship, ticket, and group sales teams to maximize partnership value and align promotions with revenue goals.
•Attend and work home games and stadium events, as needed.
•Perform other duties as assigned.

 

Required Skills and Qualifications

•Bachelor’s degree in marketing, communications, media, or a related field, or equivalent experience; master’s degree a plus
•1–3 years of experience in sports marketing, digital content creation, or a related field; internship experience considered
•Working knowledge of Adobe Creative Suite (Premiere Pro, Photoshop, After Effects, Illustrator) or comparable editing software packages
•Experience creating compelling video, photo, and caption content for social media
•Strong writing, storytelling, and design instincts
•Familiarity with paid/trade media campaigns and CRM tools preferred
•Highly organized, with the ability to manage multiple projects and meet deadlines
•Analytical capability, including comfort working with performance data and translating results into action.
•Passion for baseball, sports, and community engagement strongly preferred
•Ability to work nights, weekends, and holidays as required by the game and event schedule.

 

Work Environment

•Requires extended periods outdoors and on foot during games and events, in varying weather conditions.
•Requires evening, weekend, and holiday work throughout the season.
•Occasional travel for community events, league meetings, and Attain Sports functions.

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Additional Information

Attain Sports values your mental, emotional, and physical health and wellbeing. Our comprehensive benefits package starts on your first day of employment and includes benefits such as:

• Competitive health, dental, and vision coverage, HSA and FSA accounts, life and disability insurance, fertility and family planning benefits, and employee assistance and discount programs
• 11 paid federal holidays and flexible unlimited time off (UTO)
• Generous 401(k) matching with immediate vesting
• Flexible career paths – our career tracks provide advancement, mobility, and flexibility as you continue to grow with us
• A healthy environment where we value unique experiences, and care about everything that makes you, you.