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日本
Onsite
We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.


Marketing Manager, Endourology — Japan
Department: Urology and Critical Care (UCC)
Reports to: Marketing Director, Japan (UCC)
Direct reports: None at present — this is a senior individual-contributor role carrying portfolio leadership and a mandate to strengthen the broader marketing function
Travel: Up to 30%, domestic with occasional international travel
Business Context
Endourology is positioned to become the richest portfolio in the business unit, backed by a multi-year pipeline of new product introductions in stone management. Over the next two to three years, the portfolio will see successive launches spanning next-generation single-use scopes, laser platforms and associated disposables, and novel procedural devices — beginning with a near-term flagship launch intended to drive aggressive market share expansion. This role has been created with strong executive sponsorship to bring senior marketing capability to the portfolio, and serves as a key strategic partner — the right hand — to the Marketing Director.
Role Summary
The Marketing Manager, Endourology owns portfolio strategy and launch execution for the Endourology franchise in Japan. The immediate mandate is launch excellence: bringing a rich stone management pipeline to market over the coming years, starting with a flagship next-generation product where the goal is full conversion of the existing user base and significant share capture. Beyond individual launches, the role owns the multi-year portfolio roadmap, market development for new procedure categories, and value communication reflecting Japan's reimbursement environment.
Equally important, this role carries an explicit mandate to raise the capability of the overall marketing function — codifying launch practices, mentoring colleagues, and setting the standard for strategic marketing across the team. The position works closely with sales leadership, key opinion leaders, market access, and global marketing, and operates with high executive visibility.
Key Responsibilities
Portfolio & launch strategy
Market development & conversion
Clinical evidence & KOL engagement
Sales enablement
Market access & value communication
Global liaison
Marketing capability building
Success in the First 12 Months
Candidate Profile
Required Experience & Qualifications
Core Capabilities
Strongly Preferred
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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