Manager, Social Media, Beirut

Role Summary and Impact

The Social Media Manager will lead the development, execution, and optimization of advanced social media strategies designed to strengthen clients’ brand presence, drive meaningful engagement, and deliver measurable business outcomes. Working at the intersection of creativity, media, and data, this role requires a strategic, performance-oriented thinker with strong hands-on expertise across paid and organic social ecosystems. You will translate brand and business objectives into impactful social strategies, manage always-on social presence, execute campaigns, and optimize performance through analytics-driven decision-making.

Operating across high-profile accounts, you will balance strategic leadership with operational excellence; guiding campaign direction, driving innovation, overseeing performance, and mentoring junior team members. This role goes beyond publishing content: you will actively shape how brands show up within culture, conversations, and digital ecosystems. Your work will directly influence brand perception, audience engagement, and performance outcomes, contributing to brand growth, media effectiveness, and business impact within an integrated communications framework.

• Develop and evolve comprehensive social media strategies aligned with client business objectives, marketing priorities, and integrated communication, media, and performance goals.
• Lead the planning, execution, and optimization of paid and organic social initiatives across platforms including Meta, TikTok, Snapchat, LinkedIn, X, and YouTube.
• Oversee full-funnel social planning, including audience strategy, channel roles, creative input, media allocation, and performance optimization.
• Plan and oversee social content calendars and campaigns, ensuring alignment with brand priorities, seasonal moments, and marketing initiatives, while maintaining consistency, relevance, and brand integrity in day-to-day publishing across platforms.
• Manage end-to-end campaign workflows, including briefing, setup, QA, pacing, optimization, reporting, and post-campaign analysis.
• Own budget management, forecasting, and financial tracking to ensure efficient and effective media investment.
• Drive community management by fostering meaningful interactions, ensuring audiences receive timely, brand-appropriate responses, and strengthening audience relationships.
• Actively monitor social trends, platform updates, and cultural conversations to identify opportunities for brand participation, relevance, innovation, and platform testing that support continuous account growth.
• Utilize social listening tools to monitor brand sentiment, audience conversations, competitor activity, industry trends, and emerging topics, identifying opportunities, risks, and actionable insights that inform content strategies, community management, campaign optimization, and overall brand positioning.
• Leverage analytics and reporting tools to evaluate content and campaign performance, translating findings into actionable, data-driven insights and strategic recommendations that refine content, messaging, and platform approaches and improve efficiency, audience impact, ROI, and campaign effectiveness.
• Confidently present strategies, performance results, and growth opportunities to clients and senior stakeholders.
• Mentor and support junior team members, ensuring high-quality execution and capability development.
• Collaborate closely with cross-functional teams (media, strategy, analytics, creative, performance, and client servicing and leadership) to ensure cohesive storytelling, channel alignment, and integrated, performance-driven solutions.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. Success in this role requires embracing WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire Transformational Creativity
• Create an Open Environment by Balancing People and Client Experiences while Cultivating Trust
• Lead Optimistically by Championing Growth, Innovation, and Enterprise Collaboration
• Bachelor’s degree in marketing, Communications, Digital Media, or a related field.
• 4–6+ years of experience in social media strategy, planning, and activation, preferably within a media agency or integrated marketing environment.
• Strong expertise across major social platforms, including Meta, TikTok, Snapchat, LinkedIn, X, and YouTube.
• Strong knowledge of digital media and integrated marketing channels, with a deep understanding of all media, particularly digital platforms.
• Up-to-date knowledge of current social media trends and platform updates.
• Proven ability to manage campaigns, budgets, and performance optimization initiatives.
• Advanced knowledge of social analytics, measurement frameworks, attribution models, and reporting tools, with hands-on experience using social publishing and listening tools.
• Experience in community management, including audience engagement, conversation management, and timely, brand-aligned responses.
• Fluent in English and Arabic, both written and spoken.
• Strong client management, storytelling, and presentation skills.
• Demonstrated ability to lead projects, manage multiple workstreams, and thrive in fast-paced environments.
• Experience mentoring, guiding, or overseeing junior team members.
• Excellent communication, collaboration, organizational, and analytical skills.

 

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.