Paid Social Senior Lead

Who You Will Be Working With
The Social team at PMG is a passionate and collaborative group of strategists, planners, and media experts who thrive in the dynamic and ever-changing world of paid social advertising. Our team plays a vital role in connecting clients’ brands with their audiences through innovative, data-driven campaigns that inspire and deliver results.

As part of our team, you’ll work closely with PMG’s media, strategy, creative, and technology groups to craft full-funnel marketing strategies that are as creative as they are impactful. We take pride in our ability to deliver exceptional outcomes for our clients through a culture of constant learning, curiosity, and a commitment to excellence.

We are driven by collaboration and united by a shared mission: to empower brands to stay ahead in the fast-paced social landscape. Whether you’re brainstorming new ideas, solving complex challenges, or leading transformative initiatives, you’ll find a supportive and inspiring environment where your contributions make a difference.

What You Will Do

• Lead social media strategy and execution, including budget and media planning, tactical implementation, and performance optimization across major platforms.
• Shape creative and messaging strategies that align with platform best practices while meeting client objectives in innovative and engaging ways.
• Develop advanced campaign structures and targeting approaches that maximize client goals, driving measurable business results.
• Evaluate performance data across channels, providing actionable recommendations to optimize revenue and return on investment for clients.
• Integrate PMG’s proprietary technology, Alli, into daily workflows, driving adoption and contributing product insights to enhance its effectiveness company-wide.
• Design and implement technical solutions tailored to client needs, addressing unique challenges with custom strategies that deliver impactful outcomes.
• Build and maintain strong relationships with platform representatives, serving as a point of contact for innovation initiatives, testing frameworks, and measurement planning.
• Collaborate with influencer teams to create cohesive paid social and influencer strategies that amplify client campaigns and audience reach.

What You Will Bring

• 7+ years of experience in paid social strategy or a related field, with a bachelor’s degree or equivalent experience.
• Advanced expertise in paid social and content marketing, enabling the development and execution of innovative, results-driven campaigns.
• Intermediate knowledge of marketing metrics and marketing planning and analysis to support data-informed strategies and recommendations.
• Proficiency in managing campaigns across major social media platforms such as Meta, TikTok, Pinterest, Snap, and LinkedIn to maximize client results.
• Advanced skills in tools like Google Analytics, Microsoft Excel, and SQL to analyze performance data and generate actionable insights.
• Strong analytical mindset, paired with a proactive approach to uncovering insights, refining strategies, and driving optimizations.
• Excellent collaboration and communication skills, ensuring alignment across internal teams, clients, and platform representatives.
• Proven ability to mentor and guide team members, fostering growth and creating a culture of innovation and excellence.
• A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.