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Own the affiliate product strategy for EEA and other regulated onshore markets (AU, SG, UAE, BR, TR), aligned with company-level acquisition, activation, and ROI goals.
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Build data-driven systems to measure and optimize affiliate quality, retention, and ROI — giving BD teams real-time visibility into which partners drive sustainable value vs. short-term volume.
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Own the affiliate product infrastructure — dashboard, attribution, commission calculation, campaign management, and partner lifecycle tooling across mobile, web, and APIs.
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End-to-end ownership of affiliate program operations: onboarding, campaign design, incentive experimentation, and cross-market execution.
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Design and run scalable affiliate programs — onboarding flows, incentive experimentation, promotional campaigns, and cross-market performance benchmarking.
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5+ years in growth, affiliate/partnerships, or product-led growth roles, preferably at a crypto exchange or hyper-growth consumer platform.
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Strong product mindset — you think in systems, funnels, and scalability, not just campaigns and deals.
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Strong analytical capability — you can design affiliate quality scoring, cohort retention analysis, and ROI models, not just read reports.
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Experience driving growth in regulated or compliance-heavy environments, ideally across European or multi-jurisdictional markets.
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Bilingual: fluent in English and Mandarin Chinese.
