Principal Product Manager, GenAI Media Experiences

About the team

The Rich Media AI group aims to create a real estate buying and renting experience where every mover can get a deep sense of a home online and reimagine it as their own. We are inventing technologies that allow people to feel like they’re already there - all from their phone or desktop. Using cutting-edge computer vision and AI science, we work across disciplines to build products like virtual staging, 360 tours, floor plans, aerial overviews, marketing videos, and new experiences not even imagined yet! With our products already on over 1 million homes a year, we are creating the next chapter of home shopping experiences.

About the role

As Principal Product Manager of GenAI Media Experiences, you will lead the creation of generative AI experiences that let shoppers immerse themselves in a home and its potential, often without requiring additional camera hardware or time spent capturing the home. This includes virtual staging, virtual renovation, AI walkthrough videos, inferred floor plans, and more. You will be the product partner for our science and engineering team in Germany, shaping what new research can become, then taking ideas from prototype to build, launch, and scale across Zillow's consumer and B2B surfaces.

This is an innovation role at its core that also holds a high bar for market impact. You’ll spend time flexing across early exploration with scientists, MLEs, and designers; building and refining new AI-based media experiences; and working across multiple teams to bring them to market. These initiatives sit at the forefront of real estate and computer vision technology, directly empowering home shoppers while also equipping partners (including agents, landlords, and photographers) with next-generation solutions to elevate and expand their businesses.

As Principal Product Manager, you'll bring your curiosity, experience, product judgment, and drive to a team that values invention, imagination, speed, and impact.

You Will Get To:

• Partner with scientists, MLEs, and designers to turn new research into experiences shoppers want and shape the most promising ideas into offerings
• Own the roadmap for multiple generative AI media products
• Craft novel 3D and AI-driven experiences with UX designers, for shoppers across mobile and desktop
• Partner with business units, platform teams, and other PMs to define business cases and execution roadmaps to launch across B2B and B2C surfaces
• Set success metrics, iterate fast, and know when to scale, pivot, or stop

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC the standard base pay range for this role is $195,600.00 - $312,400.00 annually. This base pay range is specific to these locations and may not be applicable to other locations.

In Colorado, Hawaii, Illinois, Maine, Minnesota, Nevada, Ohio, Rhode Island, Vermont, and Virginia the standard base pay range for this role is $185,800.00 - $296,800.00 annually. The base pay range is specific to these locations and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location. Employees in this role will not be paid below the salary threshold for exempt employees in the state where they reside.

Who you are

• 10+ years of product experience, including taking new products from concept to wide adoption from the ground up
• Proven record of turning innovation into market impact and measurable ROI
• Experience working directly with applied scientists and MLEs on model quality, evaluation, and the trade-offs between fidelity, speed, and cost
• Strong product judgment on complex, novel UX and the commercial potential of new science
• Comfortable with ambiguity and risk: you iterate quickly, learn fast, and adapt
• A high-trust leader who unites distributed teams and diverse disciplines around a shared vision, including rigorously shepherding ideas from early design through to documented requirements and full-stack execution
• Analytical, using data to test hypotheses, drive decisions, and evaluate results

Optional but preferred/plus

• Experience with media, 3D, or computer vision
• Experience with generative AI technologies, such as LMMs and VLMs
• Fluency using modern AI-assisted tools to elevate your own PM craft

This role is US-based (Eastern time preferred but not required) and involves quarterly travel to Europe. 

Get to know us

At Zillow, we’re reimagining how people move—through the real estate market and through their careers. As the most-visited real estate platform in the U.S., we help people navigate buying, selling, financing and renting with greater ease and confidence. Whether you're working in tech, sales, operations, or design, you’ll be part of a company reshaping an industry and helping more people make home a reality.

How we work is a key part of that transformation. Through Cloud HQ, our strategic approach to distributed work, most employees have the flexibility to work from wherever they’re most productive—enabling us to move fast, stay connected and deliver on our people promise. 

Zillow is honored to be recognized among the best workplaces in the U.S. Zillow was named one of FORTUNE 100 Best Companies to Work For® in 2026, and included on TIME’s America’s Best Companies 2026 list, reflecting our commitment to creating an innovative, inclusive, and engaging culture where employees are empowered to grow.

No matter where you sit in the organization, your work will help drive innovation, support our customers, and move the industry—and your career—forward, together.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.