Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.
Yahoo owns a compelling and competitive portfolio of products in Taiwan, building an interconnected ecosystem across our major media offerings, including Homepage, News, Sports, Finance, TV, Mail, Search, and more. Yahoo Taiwan has a strong and stable user base with extensive reach, serving as a key digital gateway in the local market over the long term. Through continuous advancements in technology, products, and content, we are committed to delivering trusted digital experiences that are highly relevant to local users’ needs. At the same time, Yahoo Taiwan leverages global resources alongside deep local insights to build a diverse and influential media ecosystem, continuously enhancing user engagement and brand value.
We are seeking a Product Manager to drive sustainable revenue growth through a sophisticated Ad Tech skillset, a data-first mindset, and a keen eye for programmatic trends. The ideal candidate is commitment to maximizing yield efficiency while maintaining a premium user experience, adept at crafting intelligent advertising solutions through optimal touch points across our ecosystem, and excels at navigating technical complexity and driving results through seamless cross-functional collaboration.
As the Product Manager, Revenue Optimization for Yahoo Taiwan, you will be responsible for defining and prioritizing a roadmap that balances driving our ad revenue business goals with our user needs across a diverse set of ad solution pillars. You’ll be responsible for ensuring goals are met by helping teams prioritize, execute, and measure progress on revenue initiatives. To be successful, you’ll need to influence other teams' roadmaps and be fluent in communicating from high level strategy to execution requirements across cross functional teams (including engineering, design, marketing, sales, and analytics).
Develop monetization strategy and execute the product roadmap to grow ad revenue across our web and app properties
Drive yield optimization through continuous A/B testing on ad placements, formats, and density to find the "sweet spot" between fill rates and user experience
Analyze complex monetization datasets and KPIs (such as eCPM, Fill Rate, CTR, and Viewability, etc) to extract actionable insights that inform product strategy and business decisions
Oversee the end-to-end integration and optimization of programmatic advertising stacks, including ad servers, header bidding, and open bidding protocols to maximize total yield
Design and implement innovative, seamless native ad formats that harmonize with content while delivering high engagement and value for advertising partners
Adapt product strategies proactively in response to shifting industry standards and privacy regulations, making decisive choices that ensure sustained revenue growth and competitive advantage
A Bachelor’s degree is required; a Master’s degree in Computer Science or a related field is preferred.
Strong interest and deep knowledge in consumer products and AD platform solutions.
5+ years of experience in Product Management with a proven track record of managing and evolving digital products across desktop/mobile web & app.
3+ years of specialized expertise in Ad Tech and monetization, with a focus on executing revenue-driven projects that balance yield optimization with user experience.
Comprehensive understanding of the programmatic landscape, including SSPs, DSPs, and RTB protocols.
Hands-on technical proficiency in Google Ad Manager to drive yield optimization.
Advanced quantitative skills in building revenue models and yield analysis, with the ability to define specialized KPIs to forecast and track the impact of product changes on total ad revenue.
A strong focus and deep knowledge in AI-driven products, with the ability to identify and shape emerging revenue opportunities through AI-enhanced ad technologies and operational efficiencies.
A proven track record of driving revenue growth by actively optimizing yield efficiency and implementing strategies to maximize the market value of digital inventory.
A creative problem-solver with a strong innovation mindset. Exceptional ability to navigate complex product landscapes and drive impactful results.
By applying to this position, you are required to locate in Taiwan.
Familiarity with how advertisers are buying media and the operational workflows to traffic and report on advertising campaigns
Familiarity with contextual and behavioral advertising trends and how the current landscape is evolving around audience data and privacy compliance
Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.
Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don’t require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you’ll be given notice to make arrangements.
If you’re curious about how this factors into this role, please discuss with the recruiter.
Currently work for Yahoo? Please apply on our internal career site.