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Bloomington, Minnesota, United States
Onsite
The Product Manager position is responsible for assisting in the downstream marketing activities for BLUEPRINTTM, Stryker Upper Extremity's unique surgeon-controlled 3D planning software. The primary focus will be leading surgeon and sales rep communication, education, direct to patient and promotional strategies for new software releases, along with supporting existing software functionality, partnering closely with hardware marketing. This position will be a driving force in launching Artificial Intelligence in BLUEPRINT, Mixed Reality in the operating room, digital medical education connectivity solutions, and more through BLUEPRINT. This person will be responsible for providing continuous support to the sales force and representing the marketing organization to cross functional business partners.
This is a hybrid role based out of our Bloomington, MN location.
What you will do
Lead and develop go-to-market strategy and launch plans for new BLUEPRINT software/hardware functionality, including key messaging, collateral development, social media strategies, training plans, and patient education opportunities through assessment of customer needs.
Lead and develop hospital marketing initiatives around the BLUEPRINT technology value, incorporating future differentiated technology into plan used for partnered promotion.
Provide support for the field sales force and maintain ongoing communication to assess their needs, general market trends and being a conduit to the software field marketing team.
Understand the clinical environment influencing the Upper Extremities business, including clinical procedures, the key decision makers, and business barriers & motivations.
Lead the development of digital marketing KPIs and BLUEPRINT adoption metrics.
Establish and develop key internal and external relationships, including cross functional teams, other business units, sales, and key opinion leaders.
What you need
Required:
Bachelor’s Degree
Minimum 4 years of experience in marketing or medical device sales
Preferred:
Graduate degree (MS, MBA)
Experience software or hardware marketing
Medical device experience
Software product launch experience
United States of America Pay Ranges:
Travel Percentage: 40%Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.