Retail Marketing Manager (Temporary Assignment)

 

Position Overview

The Stanley 1913 brand is seeking a temporary Retail Marketing Manager to provide leave coverage during one of the company's most critical retail launch periods. This role serves as a key connection point between Sales, Global Marketing, Creative, Product Marketing, and wholesale retail partners to ensure successful execution of product launches, seasonal campaigns, and retail marketing initiatives.

The Retail Marketing Manager plays a vital role in driving retailer readiness, leading launch communications, supporting paid media programs, and ensuring retail partners receive the assets and resources required to execute brand campaigns successfully. The position will provide dedicated support across major wholesale accounts during the busy holiday and Q1 planning seasons.

This temporary 6-month assignment will begin in Q4 to allow for training and knowledge transfer and continue through mid-April to support transition planning and handoff of active initiatives.

This role is onsite 3 days per week at our Seattle office.

What You'll Do

Cross-Functional Leadership & Stakeholder Alignment (35%)

• Serve as the primary liaison between Retail Partners, Sales, Global Marketing, Creative, and Product Marketing teams.
• Drive alignment on launch priorities, timelines, deliverables, and campaign execution.
• Advocate for retailer-specific requirements and proactively resolve issues that could impact launch success.
• Ensure key stakeholders remain informed on launch readiness and project status.

Retail Launch Support & Asset Management (20%)

• Run launch readiness across multiple retail partners.
• Coordinate distribution of marketing assets, toolkits, product information, and launch materials.
• Partner with internal teams to ensure timely delivery of retailer marketing resources.
• Support retailer-specific adaptations of global marketing campaigns.
• Track launch milestones and ensure all retail requirements are met.

Retail Account Management & Partner Communications (15%)

• Lead day-to-day marketing communications with wholesale retail partners.
• Respond to retailer requests and ensure timely resolution of issues.
• Support onboarding of new retail partners and expansion initiatives.
• Establish and maintain clear marketing processes and communication channels.
• Collaborate with Sales teams to identify opportunities that strengthen partner relationships and business growth.

Paid Media Strategy & Retail Media Management (10%)

• Initiate retailer-specific campaign strategies and creative briefs.
• Build and handle co-op marketing programs and media investments.
• Lead relationships with Retail Media Networks, including:
• Target Roundel
• DMN (Dick’s Media Network)
• ARM (Academy Media Network)
• NMN (Nordstrom Media Network)
• Monitor campaign performance and identify optimization opportunities.

Marketing Strategy & Planning (10%)

• Partner with the Senior Retail Marketing Manager to develop retail marketing plans supporting key launches and seasonal campaigns.
• Identify opportunities to increase brand visibility, engagement, and retailer activation.
• Align retail marketing initiatives with broader business objectives.
• Contribute recommendations that improve retail marketing effectiveness.

Internal Communications & Reporting (5%)

• Develop launch recaps, business updates, performance reports, and presentations.
• Communicate campaign results and key retailer insights to internal stakeholders.
• Support reporting that informs future retail marketing strategies.

Retail Creative Workflow & Project Management (5%)

• Initiate and run retailer-specific creative requests and production workflows.
• Coordinate briefs, approvals, timelines, and asset delivery.
• Track project milestones and dependencies to ensure on-time execution.
• Maintain visibility and accountability across multiple concurrent launches.

Who You Are

• 3+ years of experience in retail marketing, brand marketing, digital marketing, account management, or related fields.
• Experience leading cross-functional marketing projects and product launches.
• Strong stakeholder management and communication skills.
• Experience working with retail partners and wholesale account teams.
• Excellent project management and organizational skills with the ability to prioritize simultaneously.
• Experience developing marketing briefs and coordinating creative asset delivery.
• Strong presentation, reporting, and business communication skills.
• Experience leading retail media networks and retail media campaigns.
• Knowledge of co-op marketing programs and paid media planning.
• Experience supporting national retail accounts such as Dick’s Sporting Goods, Target, Amazon, Nordstrom, department stores, or specialty retail partners.
• Experience working in consumer products, lifestyle, fashion, outdoor, or retail brands.

 

 

Stanley 1913 is committed to a diverse and inclusive work environment. Stanley 1913 is an equal opportunity employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please reach out to recruiting@stanley1913.com. 

Stanley 1913 is a total rewards company, which includes rewards beyond base salary. At Stanley 1913, full-time employees are eligible for an annual bonus, based on company and individual results. In addition, we offer a variety of employee benefits, personalized time off, 14-Paid holidays, dental, vision, 401(k), and much more.