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New Delhi, India, India
Onsite
Cochlear is the global market leader in implant hearing solutions. Cochlear's mission is to help people hear and be heard. Around the world, more people chose a Cochlear-branded hearing implant system than any other. A Cochlear Implant is an electronic device that is surgically implanted under the skin near the ear that restores hearing to those who suffer from severe hearing loss. It’s an incredible piece of engineering and the only product in the world that restores a sense through technology. Imagine using your experience to help people around the world to hear again. Our mission is to help more people to hear.
Position Title: Sales Manager - Systems
Location: Lucknow
Territories coverage: Uttar Pradesh, Bihar and Jharkhand
Position Overview / Purpose
The Sales Manager – Systems is a field-based sales individual contributor role responsible for driving cochlear implant (CI) systems growth through new patient acquisition and market expansion across the territories in UP, Bihar and Jharkhand.
Your primary objective is to execute sales strategy, convert qualified leads, and achieve revenue targets. You will identify and develop new business opportunities, cultivate relationships with hospitals and physicians, and drive deal closure. This role requires field travel throughout your territory to engage with surgeons, audiologists, and hospital administrators.
You will establish new implant centers across the assigned regions. This involves developing strategic relationships with hospitals, supporting their program development to perform CI surgeries, and expanding Cochlear's market footprint.
This role has no people management responsibility and carries full accountability for systems sales execution and market expansion within the assigned geography
Accountabilities:
Accountability 1: Drive Systems Sales Performance
• Execute territory-level systems sales plans to achieve assigned CI systems revenue and volume targets
• Drive new candidate acquisition through hospitals, implant centers, and clinician partnerships
• Identify and prioritize high-potential accounts and surgeons to maximize systems penetration
• Progress sales opportunities from identification through closure using strong sales discipline
• Ensure full compliance with Cochlear pricing, governance, and regulatory requirements
Accountability 2: Account & Healthcare professional Engagement
• In partnership with the Area Business Manager, implement business and marketing plans to achieve system sales targets and revenue objectives
• Build and maintain strong professional relationships with ENT surgeons, audiologists, OR staff, and hospital stakeholders
• Effectively position Cochlear’s CI systems by articulating clinical value, technology differentiation, and outcomes
• Drive HCP engagement through clinical and product discussions
• Conduct product presentations and structured account reviews with hospital/institutional stakeholders
• Strengthen long-term partnerships that drive sustained systems utilization
• Demonstrate exceptional sales and business acumen to identify market opportunities, competitive positioning, research customer (HCP + end consumer) needs and generate sales/secure orders
• Provide market intelligence and competitive information, which can be utilised in developing effective ways to approach current and potential customers
• Demonstrate and include principles of Value Selling strategic planning and sales
Accountability 3: New Center Development & Market Expansion
• Identify, evaluate, and prioritize opportunities to develop new cochlear implant centers within the assigned territory
• Work closely with the Area Business Manager – Systems to onboard new hospitals, clinics, and surgeons into the Cochlear ecosystem
• Support new center activation by coordinating systems education, account setup, and internal stakeholder alignment
• Establish early systems momentum in new centers through focused engagement and execution support
• Build relationships with emerging surgeons and healthcare institutions to enable sustainable, long-term systems growth
• Track new center onboarding progress, activation milestones, and systems contribution
• Strengthen regional referral pathways by collaborating with clinicians involved in candidate identification
Accountability 4: Drive Salesforce Utilization and Systems Pipeline Management
• Maintain accurate and timely opportunity, account, and activity data in Salesforce
• Manage sales pipeline rigorously to deliver accurate forecasting
• Track surgeon engagement, account initiatives, and opportunity progression consistently
• Use CRM insights to prioritize high-impact accounts and actions
• Participate actively in territory and pipeline reviews with the ABM – Systems
Accountability 5: Cross-Functional Collaboration
• Collaborate closely with Services, Marketing, Clinical, and Operations teams to support systems objectives
• Coordinate account initiatives and education activities aligned to systems strategy
• Enable seamless territory execution through proactive communication and planning
Key Incumbent requirements:
Minimum:
• Bachelor degree in Engineering/Science and Masters in Business Administration or a related science field
• 5-10 years of outstanding sales and product specialist experience in healthcare or relevant field
• Excellent sales and influencing skills
• Outstanding communication skills – oral, written and presentation. Should be able to communicate well with internal and external stakeholders with a sense of urgency
• Good understanding of institutional, B2C and B2B sales processes along with sound commercial acumen
• Experience collaborating within teams in a multi-national organization
• Proven track record of building and nurturing stakeholder relationships – internal and external
• Proven ability to work independently with cross-functional influence in a complex environment
• Experience in creating successful business plans and sales plan objectives
• Ability to travel as required by role (up to 60% of the time)
Development Value of this role:
• Opportunity to manage people in a highly dynamic and customer-centric work environment focused on life-changing medical technology
• Ability to be part of the growth story of the systems business and contribute to expanding CI access across a large territory
• Exposure to working with numerous local and global stakeholders on company-relevant strategic projects and initiatives
Cochlear’s mission is to help people hear and be heard. As the global leader in implantable hearing solutions, Cochlear is dedicated to helping people with moderate to profound hearing loss experience a life full of hearing. We aim to give people the best lifelong hearing experience and access to innovative future technologies. We collaborate with the industry’s best clinical, research and support networks. That’s why more people choose Cochlear than any other hearing implant company. Learn and grow with us as we tackle the most complex challenges in helping more people to hear and experience life’s opportunities.
If you feel that you have the skills and experience to be successful in this role and take on new challenges to build your career with Cochlear, please start your application by clicking the apply button below.
#CochlearCareers
How we recognise your contribution
We want Cochlear to be a place where our people truly enjoy coming to work. Through our internal programs and employee benefits, we aim to create an environment where our people will feel value and supported. Whether your focus is on continuous learning, professional development or simply finding an environment which enables you to thrive whilst balancing family or personal life commitments, then we have several programs in place to support you.
At Cochlear we value and welcome the unique contributions, perspectives, experiences, and backgrounds of our employees and aim to build a culture that celebrates and leverages these differences, creating a sense of belonging and enabling our people to realise their full potential.
