Sales & Marketing Operations Manager

Accountabilities:

• Salesforce Architecture and Administration: Own the architecture, administration, development, and continuous optimization of Salesforce to support a growing global sales organization.

• Workflow and System Development: Design and maintain scalable data models, custom objects, Salesforce Flows, validation rules, approval processes, and other functionality. Use Apex, SOQL, and Lightning Web Components where appropriate.

• Sales Performance Reporting: Build dashboards and reporting solutions that provide visibility into pipeline health, conversion rates, sales activity, forecasting, and revenue performance.

• Sales Process Optimization: Improve lead routing, account and opportunity management, pipeline tracking, forecasting, and reporting processes to help sales teams work more efficiently.

• System Governance and Adoption: Manage user access, permissions, data quality, documentation, testing, and system releases. Support adoption through practical training, clear guidance, and responsive assistance.

• Marketing Operations and Automation: Own HubSpot operations, including campaign workflows, audience segmentation, lead scoring, nurture programs, lifecycle management, and campaign reporting.

• Salesforce–HubSpot Synchronization: Maintain reliable data synchronization between Salesforce and HubSpot, ensuring accurate field mappings, clear ownership rules, and effective resolution of integration errors.

• Funnel Optimization and Attribution: Collaborate with sales and marketing stakeholders to improve lead capture, qualification, sales handoffs, campaign tracking, attribution, lead quality, and conversion rates.

• Custom Integrations: Design, develop, and maintain integrations between Salesforce, HubSpot, and other go-to-market platforms using REST APIs, webhooks, integration tools, and custom code.

• AI Agent Development: Build and deploy AI agents that support sales and marketing workflows, including lead research, qualification, outreach assistance, customer engagement, and follow-up activities.

• AI Governance and Performance: Connect AI agents to relevant business systems and data while implementing appropriate access controls, human oversight, and performance monitoring.

• Cross-Functional Collaboration: Partner with sales leaders, sales representatives, marketing teams, and other stakeholders across regions and time zones to identify operational gaps and deliver practical, maintainable solutions.

• Continuous Improvement: Troubleshoot system and automation issues, manage projects independently, and identify opportunities to improve data reliability, operational efficiency, and revenue performance.

Requirements:

• Relevant Experience: Five to ten years of experience in sales operations, marketing operations, revenue operations, or go-to-market systems, ideally including experience in a fast-growing startup environment.

• Salesforce Expertise: Demonstrated experience owning Salesforce architecture, administration, development, complex implementations, or significant system enhancements. Salesforce certifications are preferred.

• Technical Salesforce Skills: Hands-on proficiency with Salesforce configuration, Salesforce Flow, Apex, SOQL, and custom development, with the ability to design solutions that balance speed, usability, scalability, and maintainability.

• HubSpot and Marketing Automation: Strong experience with HubSpot and marketing automation, including segmentation, lead scoring, nurture workflows, lifecycle stages, campaign management, and reporting.

• Integration Development: Proven experience building and maintaining custom integrations using REST APIs, webhooks, integration platforms, or custom code.

• AI Agent Development: Practical experience building and deploying custom AI agents connected to business systems and operational workflows.

• Sales and Marketing Knowledge: Strong understanding of the complete go-to-market process, from lead acquisition and qualification through opportunity management, conversion, and closed revenue.

• Data and Analytics: Ability to analyze funnel performance, build actionable dashboards, maintain data integrity, and use performance insights to improve business processes.

• Global Collaboration: Experience supporting global sales teams and working effectively with cross-functional stakeholders across different regions and time zones.

• Problem-Solving and Project Management: Strong analytical skills, creative troubleshooting abilities, and the capacity to manage projects and deliver technical improvements independently.

• Communication Skills: Clear verbal and written communication, with the ability to translate complex technical concepts into practical solutions that meet business needs.

• Ownership and Adaptability: A proactive, hands-on mindset, comfort with ambiguity, and the ability to prioritize effectively in a fast-moving environment.

• Working Hours: Availability to work during US business hours while based remotely in India.

Benefits:

• Remote Work: Fully remote position, with eligible locations including India and Eastern Europe.

• Global Collaboration: Opportunities to work with an international go-to-market organization and collaborate with stakeholders across regions.

• Technical Ownership: The opportunity to shape Salesforce architecture, marketing automation, integrations, and AI-powered workflows.

• Innovation and Impact: Scope to build scalable systems and automation that directly support sales productivity, marketing performance, and revenue growth.

• Professional Development: Opportunities to expand expertise in Salesforce development, marketing operations, systems integration, and applied AI.

• Startup Environment: A fast-moving setting that encourages initiative, independent execution, creative problem-solving, and continuous improvement.

• Inclusive Workplace: A commitment to diversity, equal opportunity, and an inclusive environment.

• Compensation and Additional Benefits: Specific salary details, healthcare coverage, paid leave, bonuses, and other benefits were not provided in the original job description.