Job Description

Job summary:
As a Social Media Content Assistant for University Communications, students will be part of a team planning and creating content for flagship University of Richmond social media channels (focusing on TikTok, YouTube, and Instagram). Student employees create weekly series-based social media videos to support university-wide messaging priorities and answer key questions from prospective students. This job requires a keen awareness of engaging social media content and video editing skills, a strong presence on camera, and a high level of accountability. Students can expect at least 4 hours/week with one set 2-hour in-office shift per week and 2 flexible hours spent filming per week, with a cap of 6 hours per week.

Roles and responsibilites:

• Work one 2-hour in-office shift per week and spend at least 2 hours filming in the field per week

• Create 1 social video per week, based on key series

  • ex: Did you know UR…, My research in 60 seconds, Come with me to…, etc

  • These videos could include human interest stories based on faculty or student interviews, attending events, and/or spotlighting elements of campus life

• Capture and submit 3-5 b-roll (short video) clips per week for use in future projects

• Collaborate with University Communications staff and/or other students to create social content

• Stay up to date with new trends and best practices on social media

Qualifications:

• Ability to innovate and think creatively

• Strong on-camera presence and personality

• Strong video editing skills and a keen eye for creating dynamic hooks

• Experience in creating engaging content for social media

• Excellent interpersonal and communication skills with strict attention to detail

• Ability to maintain confidentiality and demonstrate strong judgment

• Superior organizational skills with ability to meet all deadlines

• Ability to work independently, think critically, and solve problems

• Eagerness to learn new things and develop social media skills in an ever-changing environment

• Ability to work independently and with a team

• Ability to interact with all levels of students, staff, faculty, and community

• Experience with and/or desire to learn various software programs, equipment, or tools necessary to perform job – ex: TikTok, Instagram, CapCut (or similar) Canva, Sprout Social, etc.

Pay Grade: SP Student 3, starting at $14.45

Note to Applicant:

This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor.