Segment Marketing Manager – Automotive & Industrial Automation / Robotics

POSITION OVERVIEW

As a Segment Marketing Manager, you will collaborate with colleagues and customers globally to accelerate the adoption of Nexperia's IC Solutions (ICS) portfolio within the Automotive and Industrial Automation & Robotics markets.

You will own the system-level value proposition, market messaging, and customer engagement strategy for your assigned segments, translating deep technical semiconductor expertise into compelling customer value propositions. Working closely with Sales, Application Engineering, Product Management, and Regional Marketing teams, you will drive customer preference, support strategic design-win activities, and strengthen Nexperia's position in key reference designs and end applications.

This role is ideal for someone who combines strong semiconductor application knowledge with commercial acumen and enjoys influencing customer design-win decisions, from concept through production.

Key Responsibilities

• Collaborate with Account Managers, Regional Marketing Managers, and Field Application Engineers to increase and accelerate BG ICS opportunity pipelines across customers in target market segments.
• Translate component features into clear system-level benefits that address customer challenges in Automotive and Industrial Automation / Robotics applications.
• Develop technical marketing content including application notes, reference designs, customer presentations, and solution collateral.
• Maximize BG ICS portfolio presence in critical reference designs and strategic customer opportunities.
• Drive customer preference and stimulate design-ins through strong system-level knowledge.
• Build direct relationships with design engineers and system architects while developing a deep understanding of key application trends and customer needs.
• Support marketing initiatives that increase socket identification, design-ins, and design-win success.
• Partner with System Engineers and Regional Marketing teams to capture success stories and scale knowledge across the organization.
• Create technical content that drives awareness and engagement within engineering communities and customer organizations.

Skills & Competencies

• Strong understanding of semiconductor markets, customer applications, and industry trends, particularly within Automotive and Industrial Automation / Robotics.
• Solid knowledge of power management and/or analog signal chain semiconductor technologies.
• Demonstrated ability to develop market strategies and compelling value propositions that support business growth.
• Strong technical aptitude with the ability to communicate complex concepts to both technical and commercial audiences.
• Proven ability to influence cross-functional teams and build collaborative relationships in a global organization.
• Strong analytical and strategic thinking skills with the ability to identify market opportunities and customer needs.
• Excellent communication, presentation, and stakeholder management skills.
• Customer-focused mindset with a passion for driving design-in and design-win success.
• Strong project management and execution skills.
• Excellent written and verbal English communication skills.
• Ability to work effectively across regions, cultures, and matrix organizations.
• Willingness to travel internationally (30%+).

Qualifications

• Bachelor's degree in Electrical or Electronic Engineering required.
• Advanced Engineering and/or Business qualification is advantageous.
• Minimum 5 years of experience in Technical Marketing, Product Marketing, Application Engineering, or a related semiconductor function.
• Experience with Power Management, Signal Chain, and related semiconductor technologies is highly desirable.
• Strong understanding of semiconductor applications, customer design cycles, product positioning, and application-focused marketing strategies.
• Ability to influence cross-functional global teams and engage effectively with both technical and commercial stakeholders.

Success Measures

• Achievement of design-in and socket identification targets within assigned market segments.
• Increased BG ICS presence in targeted end-application reference designs.
• Successful collaboration with application teams to maximize BG ICS content in target applications.
• Development and execution of application-focused marketing plans aligned with business objectives.
• Generation of customer insights, market intelligence, and competitive analysis that support business and product strategy.

Talent acquisition based on Nexperia vacancies is not appreciated. Nexperia job adverts are Nexperia copyright © material and the word Nexperia® is a registered trademark.

D&I Statement

As an equal-opportunity employer, Nexperia values diversity not just because it is the right thing to do but because diverse teams perform better. We are dedicated to being inclusive, and a proof point of this dedication is that we were the main partner of the very first Dutch Paralympic Team NL House during the Paris 2024 Paralympic Games. Our recruitment process is inclusive and accessible to all, and we consider all applicants fairly, as well as providing a safe work environment and reasonable adjustments where requested.

In addition, we offer our colleagues the possibility to join employee resource groups such as the Pride Network Group or global and local Women's groups. Nexperia is committed to increasing women in management positions to 30% by 2030.