Seller & Creator Livestream Manager

What is a day in the life of a Seller & Creator Livestream Manager?

Seller LIVE

● Plan, manage, and execute TikTok Shop Seller LIVE sessions with a strong focus on driving GMV, engagement, and conversion.

● Own livestream operations for assigned brands, including scheduling, host coordination, product selection, and promotional planning.

● Coordinate livestream schedules, scripts, product placements, and promotional strategies aligned with broader marketing campaigns.

● Develop and refine livestream content strategies to improve viewer retention, storytelling, conversion, and overall production quality.

● Recruit, onboard, train, and manage livestream hosts to ensure engaging, on-brand, and high-energy performances.

● Monitor and moderate livestreams in real time to ensure smooth execution, brand safety, and compliance with TikTok Shop policies.

● Analyze livestream performance metrics and provide recap reports with actionable recommendations and optimization opportunities.

● Serve as the primary point of contact for assigned brand partners and work closely with TikTok representatives, internal teams, hosts, and production partners.

Creator LIVE

● Identify and recruit TikTok Shop creators who are a strong fit for Pattern brands, product assortments, and target audiences.

● Own creator relationships end-to-end, from initial outreach and negotiation through scheduling, execution, and ongoing collaboration.

● Track creator LIVE availability and coordinate livestream schedules across creators and brands.

● Coordinate product selection and sample shipments with creators and internal teams.

● Proactively develop Creator LIVE opportunities and maintain a consistent pipeline of creator-led livestreams.

● Provide Creator LIVE strategy, including merchandising, promotional mechanics, product sequencing, and LIVE-exclusive offers.

● Analyze Creator LIVE performance and use GMV, GPH, conversion, and engagement data to identify high-performing creators and optimize future sessions.

●Build Creator LIVE into a reliable, repeatable, and scalable GMV and revenue channel for Pattern brands.

What will I need to thrive in this role?

● 1+ year of hands-on experience managing or hosting TikTok Shop livestreams with proven performance results.

● Experience with TikTok Shop, Creator/Affiliate partnerships, social commerce, influencer marketing, or LIVE commerce.

● Strong understanding of TikTok Shop’s LIVE ecosystem, including Seller LIVE, Creator LIVE, affiliate mechanics, promotional tools, and e-commerce operations.

● Strong outreach and relationship-building skills with the ability to engage creators professionally and persuasively.

● Excellent organizational and follow-through skills with the ability to manage multiple brands, creators, hosts, schedules, samples, and livestreams simultaneously.

● Professional-level fluency in spoken and written English.

● Data-driven mindset with the ability to analyze GMV, GPH, conversion, engagement, and other performance metrics and turn them into actionable recommendations.

● Strong communication and collaboration skills across brands, creators, hosts, TikTok, and internal stakeholders.

● Ability to independently film, edit, and produce short-form video content is a plus.

● Fast learner who is proactive, adaptable, and comfortable working in a rapidly evolving environment.

What does high performance look like?

● Seller LIVE programs consistently meet or exceed GMV, GPH, engagement, and conversion targets.

● Assigned brands have strong livestream strategies, reliable host coverage, and consistent execution.

● A growing pipeline of high-quality creators is established across Pattern brands.

● Creator LIVE sessions are consistently scheduled with products, samples, promotions, and strategy prepared in advance.

● Strong-performing creators are identified and developed into recurring LIVE partners.

● Seller LIVE and Creator LIVE learnings are shared across both channels to continuously improve performance.

● Brand partners view Pattern as a strategic LIVE commerce partner rather than simply a livestream execution team.

● Creator LIVE becomes a repeatable incremental GMV channel alongside Pattern’s Seller LIVE business.

What is my potential career growth?

This role provides exposure to global brands, direct collaboration with TikTok, hands-on experience across both Seller LIVE and Creator LIVE, and ownership of a rapidly growing social commerce channel.

High performers will have opportunities to grow into senior livestream, social commerce, creator partnership, and channel leadership roles within Pattern.

What does success look like in the first 30, 60, 90 days?

30 Days

● Fully onboarded to Pattern processes, TikTok Shop tools, assigned brands, and client expectations.

● Understand existing Seller LIVE operations, host resources, brand priorities, and performance benchmarks.

● Begin identifying and building relationships with creators relevant to assigned brands.

 

60 Days

●  Independently manage Seller LIVE operations and host coordination for assigned brands.

● Actively manage creator outreach, relationships, LIVE schedules, product selection, and sample coordination.

● Begin building a consistent pipeline of Creator LIVE opportunities.

 

90 Days

● Own Seller LIVE strategy and execution for assigned brands.

● Consistently schedule and execute Creator LIVE sessions.

● Demonstrate measurable improvements in Seller LIVE performance and incremental GMV generated through Creator LIVE.

● Develop a repeatable strategy for growing both Seller LIVE and Creator LIVE for Pattern brands.

 

What is the team like?

You will work closely with Social commerce managers, Creator Success Managers, and the Livestream Manager, and be supervised by Casper Mao. Our team is collaborative, fast-moving, and focused on growing Pattern's brands across channels.

Sounds great! What’s the company culture?

We are looking for individuals who are:

● Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.

● Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.

● Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations, and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.

●  Team of Doers- Someone who is a part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

 

What is the hiring process?

●  Initial phone interview with Pattern’s talent acquisition team

●  Video interview with a hiring manager

●  Onsite interview with a panel of department leaders

●  Professional reference checks

● Executive review

● Offer

How can I stand out as an applicant?

● Discuss professional accomplishments with specific data to quantify examples

● Provide insights on how you can add value and be the best addition to the team

● Focus on mentioning how you would be partner obsessed at Pattern

● Share experience on any side projects related to data and analytics