Who We Are
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
Role Overview
The Digital Partner Marketing Manager (DPMM) is a partner-facing GTM leader responsible for translating client priorities into actionable, high-impact partner marketing execution. This role goes beyond campaign delivery. DPMMs act as strategic advisors and GTM orchestrators, enabling partners to build and execute scalable co-marketing plans that drive pipeline, opportunity creation, and measurable business outcomes. DPMMs operate within a global, data-driven operating model, leveraging structured frameworks, dashboards, and repeatable motions to deliver consistent impact across a portfolio of partners.
Key Responsibilities
- Partner GTM Strategy & Planning
- Translate client solution plays and priorities into clear, executable partner GTM plans
- Define target audiences, value proposition, messaging and channel strategy
- Simplify complex partner strategies into focused, outcome-oriented plans
- Align closely with PMMs, PDMs and sales stakeholders on GTM priorities
- Campaign Activation & Execution
- Guide partners to launch and execute campaigns quickly using available assets and programs
- Support end-to-end campaign activation (planning → execution → optimization)
- Ensure alignment to client incentives, programs and Campaign-in-a-Box frameworks
- Drive repeatable execution models across the partner portfolio
- Pipeline & Performance Accountability
- Drive partner activity toward pipeline generation and opportunity creation
- Track performance across funnel metrics (leads, referrals, pipeline)
- Use dashboards and data insights to recommend next best actions
- Ensure campaign impact is measurable and tied to business outcomes
- Partner Relationship & Influence
- Act as a trusted advisor to partner marketing and leadership teams
- Build strong, ongoing relationships with a portfolio of partners (15-20)
- Influence partner priorities without authority, guiding focus toward highest-impact activities
- Lead partner meetings and workshops with confidence and clarity
- Data-Driven Decision Making
- Use performance data to prioritize partners, campaigns and investments
- Identify risks, gaps and opportunities early and drive course correction
- Translate insights into clear, actionable recommendations
- Ensure consistent use of tracking tools, reporting frameworks and governance processes
- Scalable Delivery & Operational Excellence
- Manage a portfolio of partners using structured frameworks, templates and playbooks
- Deliver consistent output quality through repeatable processes
- Contribute to a globally standardized operating model with local adaptability
- Maintain strong execution cadence across planning, delivery and reporting cycles
Success Profile (Critical Capabilities)
Strategic & Commercial Thinker
- Connects partner strengths to market demand and customer needs
- Focuses on pipeline, revenue impact, and business outcomes
- Prioritizes what will drive impact this quarter
Structured GTM Planner
- Translates strategy into clear, phased GTM plans
- Defines KPIs, audiences and channel mix
- Brings structure without over-complicating
Digital Marketing Fluent
- Strong understanding of demand generation across channels
- Understands funnel mechanics (awareness → conversion → pipeline)
- Provides practical, execution-ready recommendations
Partnership Builder & Influencer
- Builds trust quickly with partners and stakeholders
- Influences without authority with confidence and clarity
- Facilitates alignment across partner, client field and internal teams
Highly Organized & Scalable Operator
- Manages multiple partners without loss of quality or cadence
- Uses frameworks, checklists and dashboards to scale impact
- Comfortable operating in structured, high-volume environments
Data-Driven & Insight-Led
- Interprets metrics and translates them into actions
- Uses data to prioritize and optimize efforts
- Focuses on outcomes, not activity
Adaptable & Fast Learner
- Thrives in ambiguity and evolving partner contexts
- Quickly absorbs new technologies, offers and GTM motions
- Continuously improves approach based on feedback and results
Experience & Qualifications
- 8–10+ years in B2B, digital, or partner marketing (preferably in tech/client ecosystem)
- Proven experience working with partners (ISVs, SI, CSPs or similar ecosystems)
- Experience building and executing GTM or demand generation strategies
- Strong understanding of marketing funnel, campaign execution and performance metrics
- Demonstrated stakeholder management across cross-functional teams
- Experience working with data, dashboards or marketing performance reporting tools
What Success Looks Like
- Partners execute focused, high-impact GTM plans aligned to client priorities
- Consistent pipeline growth and measurable ROI across partner portfolio
- High partner satisfaction and engagement
- Clear, structured execution across planning, campaign delivery and reporting
Strong alignment across client stakeholders and partner ecosystem
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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