Senior Campaign Manager (Customer Advocacy)

The role and the team

As a Campaign Manager (all genders), you turn Lucanet’s most satisfied customers into active advocates and use their voice to drive adoption and growth. Through references, reviews, success stories and event participation, you bring customer proof into sales conversations and marketing campaigns. You also lead adoption campaigns and support global cross-sell campaigns that build expansion pipeline.

This is a remote role based in the Netherlands, within the Customer Marketing team in Marketing. You work closely with Sales, Customer Success, Professional Services and Account Management, and build trusted relationships with senior finance professionals and executives at customer organizations. We look for people who keep growing, take real ownership, and lift the people around us.

What you’ll do

• Run a structured advocacy program that identifies, recruits, engages and activates customers for sales, marketing and event reference needs
• Build a customer success story pipeline, from written stories and video testimonials to quotes, taking each from concept to promotion
• Create, launch and optimize platform adoption campaigns and global cross-sell campaigns that prepare customers for the cross-sell conversation
• Maintain the customer reference database and match advocates with prospects for active deals, working with Sales and Customer Success
• Define and run the review strategy for G2, Capterra and other peer-review platforms to grow review volume and ratings
• Run a customer referral program that turns advocates into new-logo pipeline, aligning incentives with Legal and Finance
• Build a customer speaker pool for events, webinars, user conferences and panels
• Partner with Customer Success, Professional Services and Account Management to identify promoters and turn them into active advocates

You’ll report into the Customer Marketing team and work as an individual contributor.

What you bring

You have

• Ran an advocacy or reference program end to end, with a clear link to pipeline outcomes
• Built trusted relationships with senior finance professionals and executives
• Strong storytelling and writing skills, with experience managing content production, including video
• Designed and ran multi-touch marketing campaigns and tracked their impact in a CRM (e.g. Salesforce, HubSpot)
• Fluent English

It’s a plus if you also have

• Experience with peer-review platforms (e.g. G2, Capterra) and advocacy or reference tools
• Ran adoption or cross-sell campaigns that moved customers toward expansion
• German

Perks at work

• Flexible and hybrid working: our Lucaflex model lets you plan your working hours and location according to your needs and professional responsibilities.
• Remote work from another country: work up to 90 days a year outside your home country, supported by our partner Workflex.
• Professional development budget: get dedicated time, resources and budget to build the skills for your career path.
• Structured development process: quarterly catch-ups with your manager, built on clear expectations for impact, competence and influence.
• Paid volunteer days: take the time to volunteer, alone or with your team, for causes you care about.
• Health and wellbeing support: access company wellbeing programs, sport subsidies and mental health support through external partners.
• Paid vacation days: take 28 days a year to rest, travel and recharge.
• Health and sports support benefit: receive support for your health and sports, provided in place of private health insurance.
• Pension support: build your retirement savings with employer pension contributions.
• Transportation allowance: receive a transportation allowance in line with Dutch regulations.

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