Senior Customer Marketing Manager
Bitwarden is the trusted identity security leader for millions of users worldwide, empowering enterprises, developers, and individuals to securely manage and share sensitive information anywhere. Bitwarden makes it easy for all users to extend robust security across their devices with password management, secrets management, and passwordless and passkeyinnovations. The company is headquartered in Santa Barbara, California with team members located across the globe. Learn more at bitwarden.com.
THE ROLE
Bitwarden is hiring a Senior Customer Marketing Manager to build and lead our customer marketing program to drive customer engagement, adoption, retention, and expansion. You will own customer advocacy, lifecycle marketing, onboarding and adoption content, customer communications, customer events, and the Customer Advisory Board. It's a rare opportunity to build the customer marketing foundation at a company with millions of users who love and contribute to the product.
As the first end-to-end customer marketer at Bitwarden, you'll set the strategy and execute. You are a hands-on customer marketing leader who can turn strategy into scalable programs, partner across Customer Success, Sales, Product, Marketing, and Operations, and use data to continuously improve lifecycle programs and customer communications.
Bitwarden is an all-remote team, and we’re looking for someone located in the U.S. We do not offer visa sponsorship at this time.
RESPONSIBILITIES
- Partner with leadership and cross-functional stakeholders to define the quarterly goals and objectives for the customer marketing function
- Based on the defined goals, map and own the customer marketing strategy, execution plan, and KPIs to measure success
- Lead lifecycle marketing from onboarding through renewal and expansion, including building trigger-based campaigns in HubSpot with Customer Success and Operations
- Own the customer advocacy program, including developing a library of case studies, testimonials, videos, and quotes across key business segments, industries, and regions
- Develop customer relationships and grow a network of advocates and speakers for sales conversations, strategic events, custom content, and media engagements
- Manage customer communications, including product announcements, newsletters, and educational content to drive awareness, adoption, and expansion
- Create and maintain onboarding and adoption materials, such as admin guides, rollout kits, and videos that clearly illustrate the value of Bitwarden
- Own customer events strategy and execution, including webinars, customer meetups, and customer programming at industry events
- Own and grow the Customer Advisory Board, including planning and running sessions, coordinating Bitwarden executives and presenters, and driving member engagement
- Collaborate closely with cross-functional stakeholders to align campaign strategy, messaging, targeting, and execution
- Define and support regional customer marketing needs with localized advocacy, campaigns, and events
WHAT YOU BRING TO BITWARDEN
- 7+ years in B2B marketing, including at least 5 years focused on customer marketing, lifecycle marketing, or customer advocacy at B2B SaaS companies
- Cybersecurity experience preferred
- A track record of building customer marketing programs from the ground up and driving measurable gains in adoption, retention, or expansion
- Experience running customer advocacy and reference programs, with a portfolio of customer stories you've produced
- Experience leading programs across regions (North America, EMEA, and APAC) and across customer segments (from SMB to enterprise)
- Experience running Customer and Product Advisory Boards
- Hands-on experience building trigger-based lifecycle campaigns in HubSpot and partnering with Operations on campaign orchestration, data, and reporting
- Strong analytical skills with the ability to translate campaign performance, customer behavior, and lifecycle data into insights and recommendations
- Strong writing and customer-centric storytelling skills, with the ability to build trust with customers ranging from end users to executives
- A record of leading projects across Marketing, Customer Success, Sales, and Product without direct authority
- Openness and authenticity combined with a collaborative and adaptable mindset
- Excellent problem-solving skills: you might not know all the answers, but you know how to find and communicate the solution
- Excitement and enthusiasm for open source and for better internet security
WHAT TO EXPECT IN THE INTERVIEW PROCESS
- Meeting with our Recruiting Manager
- Interview with Senior Director, Product Marketing (hiring manager)
- Panel interview with Senior Product Marketing Manager and Senior Growth Marketing Manager
- Interview with VP, Growth Marketing
- Take-home assignment and presentation
- Interview with Chief Product Officer
- Reference calls
A FEW REASONS TO WORK WITH US
- Our user community loves us and we love them. Come to work each day with a sense of purpose as we bring a more secure internet experience to everyone from our friends and family to the world’s largest organizations.
- Become an expert. You’ll get immersed in the prominent technology markets of security and open source software.
- We are dedicated to building a diverse and talented team. Work remotely with motivated and supportive team members across the world.
- Learn and grow. Take on new challenges with the support of your team, and join our #growth-club to continue personal and professional development.
In the United States, the starting base compensation range for this role is $150K - $185K. Actual compensation may vary based on level, relevant experience, and skill set as assessed in the interview process, as well as market data by location. See our careers page for a list of benefits. Please note that compensation outside the U.S. will differ based on the market.
