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JOB SUMMARY
The Senior Copywriter for Rebel Fish Creative Group develops innovative concepts and writes consumer and trade copy to the highest creative standards across print, collateral, digital, web, social, and video. This role delivers key marketing messages while consistently maintaining the company’s brand tone and voice.
DUTIES & RESPONSIBILITIES
- Serve as conceptual storyteller and creative writer on all projects and collaborate with design colleagues to consistently create and develop cutting-edge copy and concepts for product and marketing initiatives.
- Create seamless consumer and trade copy across a variety of communications from brochures to web banners in a clever and insightful manner that always emphasizes the benefits for the reader.
- Be a brand steward for Norwegian Cruise Line (NCL) and Norwegian Cruise Line Holdings (NCLH) while supporting the companies’ brand positionings and maintaining a consistent style and voice over all pieces created.
- Incorporate all revisions and suggestions from internal department reviewers, business owners and legal & compliance reviewers.
- Demonstrate a commitment to teamwork through collaboration and relationship building with other Creative and Marketing team members.
- Attend kick-off meetings with Marketing representatives and business owners to gather information and offer input into new projects.
- Collaborate with the in-house agency account management team to manage a variety of projects for over 18 business owner groups, ensuring timely delivery.
- Foster strong, collaborative relationships with marketing shared services clients (Loyalty, Onboard Marketing, Acquisition, Trade, Social, Product, and Regional Offices) and internal account services to ensure the adoption of content campaigns, brand adherence, and quality communications across all marketing channels.
- Deliver strategic, creative presentations to senior management (VPs, SVPs) and coach copywriters on delivering successful presentations.
- Partner with the Brand Department to continuously refine the company’s brand voice and positioning as needed.
- Take an enterprising role in improving the copy aspect of the in-house agency’s efficiency through strong file management, template solutions, work processes, and automation.
- Drive a culture of collaboration and strong team engagement throughout the Rebel Fish in-house agency.
- Travel for photo/video shoots as required.
- Perform other job-related functions as assigned.
QUALIFICATIONS
DEGREE TYPE:
Bachelor's Degree
FIELD(S) OF STUDY:
English, Journalism, Communications, Creative Writing or related field of study; or any equivalent combination of relevant background and work experience.
EXPERIENCE
- Three years of professional copywriting experience in corporate marketing communications or an advertising agency, preferably in travel or a related industry.
- Proven ability to develop compelling creative concepts and copy for global brands, supported by a strong portfolio spanning print, digital, collateral, radio and TV scripts, multimedia campaigns, and video.
- Native-level English proficiency required; multilingual skills preferred.
COMPETENCIES/SKILLS
- Expert in creative storytelling and capable of executing all creative aspects of a project as needed.
- Excellent organization skills.
- Strong conceptual skills, including creative writing solutions within the constraints of the Internet.
- Ability to present and explain the creative strategy behind creative concepts and sell high caliber creative work to business owners in English.
- Good communication and persuasion skills in English are essential with all members of Marketing Services department as well as any Norwegian department.
- Demonstrated ability to manage teams and people effectively.
- Subject matter expert in marketing, design and copy with demonstrated creative conceptualization skills, video and radio scripting.
- Demonstrated ability to work well under pressure, manage multiple projects simultaneously and have a strong business acumen and excellent negotiating skills.
- Strong creative development capabilities, conceptual thinking, and decision-making skills.
- Proven track record developing creative strategies for consumer brands which have yielded positive financial results.
EQUAL OPPORTUNITY EMPLOYER
It is Norwegian Cruise Line Holding’s policy not to discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, and marital or veteran status.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
