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Europe (remote)
Remote only
We’re hiring a Senior Creative Strategist to take ownership of paid social creative strategy for a fast-growing DTC jewelry brand selling across the US, UK, Canada, Australia, and New Zealand.
The business is already operating at significant scale, with approximately €1M/month in Meta ad spend. Until now, the founders have been closely involved in creative strategy. This hire will take over that responsibility, improve the creative testing process, and help build a scalable internal creative function.
This is not a Media Buyer role. You’ll work closely with performance data and the founders, but your main responsibility will be understanding why creatives win and turning those insights into better concepts, messaging, scripts, and testing systems.
About the role
This is a high-impact position with substantial ownership. You’ll have access to meaningful ad spend, fast feedback loops, and direct communication with the founders.
The goal is not simply to produce more creatives, but to build a repeatable system that consistently finds and scales winning concepts while improving the speed and quality of creative production.
The role is fully remote within Europe and requires good overlap with CET working hours.
Own the overall performance creative strategy for Meta Ads
Analyse creative performance across metrics such as CPA, CTR, CVR, ROAS and hook rate
Identify winning hooks, angles, formats, messages and audience insights
Develop new creative concepts, scripts, ad copy and detailed briefs
Build structured creative testing and iteration roadmaps
Research competitors, customer pain points and market trends
Direct video editors, designers and other creatives
Review creative output and provide clear, performance-driven feedback
Turn campaign data into actionable creative decisions
Improve creative workflows, documentation and production systems
Help build and lead the internal creative team
Work closely with the founders and performance marketing side of the business
Strong experience in DTC / e-commerce
Meaningful in-house / brand-side experience
Hands-on experience developing creative for Meta Ads
Experience working with meaningful paid social budgets and high creative volume
Strong understanding of direct-response advertising and consumer psychology
Excellent ability to develop hooks, angles, concepts, scripts and briefs
Strong analytical skills and confidence working with performance data
Experience with structured creative testing and rapid iteration
Experience directing or managing designers, video editors, creators or other creative team members
Strong copywriting skills
Fluent professional English
Comfortable working autonomously in a lean, fast-moving company
Experience in fashion, jewelry, beauty, wellness, apparel or other visually driven consumer brands is highly relevant.
Experience with AI creative tools and AI-assisted production workflows is a strong plus.
