Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.
We’re looking for a Senior Creative Strategist to join Snap Inc. in China.
As a Senior Creative Strategist, you will be a key creative catalyst for the business, unlocking revenue through ideas, insights, and effective creative strategies. You will independently lead higher-stakes creative strategy projects for advertisers in China, with particular expertise in Retail and export businesses—helping brands based in China connect with audiences domestically and in international markets.
You will work closely with the China Sales team, key advertisers, and their agencies to develop and implement best-in-class creative advertising campaigns on Snapchat. You will bring a strong understanding of retail marketing, e-commerce, consumer journeys, and the distinctive needs of China-based advertisers expanding globally. You will also guide peers and more junior Creative Strategists through feedback, mentorship, and the sharing of best practices.
What you’ll do
- Lead creative strategy for priority China advertisers, from business objective and audience insight through recommendation, presentation, and execution.
- Serve as a creative strategy expert for Retail and export-focused advertisers, translating commercial and marketing priorities into compelling Snapchat solutions.
- Develop creative ideas, strategies, initiatives, and presentation materials that address client goals across retail, e-commerce, app-driven commerce, seasonal moments, and international expansion.
- Partner with China Sales, account teams, and agencies to develop long-term creative strategies, partnership plans, pitches, account plans, and revenue opportunities against client and Snap business objectives.
- Build trusted relationships with senior client and agency partners, understand their business priorities, and influence them to think differently about Snapchat.
- Translate retail and export business challenges—including brand awareness, consideration, conversion, customer acquisition, product launches, promotional moments, and cross-border growth—into insight-led creative recommendations.
- Use data, performance signals, audience insights, and creative intelligence to identify opportunities, sharpen recommendations, and improve creative outcomes.
- Develop and present thought-leading advertising solutions that demonstrate how Snapchat can support both domestic retail growth and international market expansion.
- Provide clear creative direction and constructive feedback on campaign concepts, design, storytelling, and execution.
- Independently manage multiple projects and clients, balancing quality, speed, priorities, and attention to detail in an ambiguous and fast-moving environment.
- Identify opportunities to create scalable client solutions, retail playbooks, export frameworks, and repeatable approaches that can be applied across advertisers, categories, and markets.
- Collaborate with cross-functional partners across Marketing Science, Sales Operations/GTIP, Product, Solutions Engineering, Production, and AR to deliver effective market and vertical solutions.
- Help advance the adoption of AI-enabled creative workflows and other tools that improve the quality, speed, and scale of creative strategy.
- Improve the work of peers by sharing expertise, providing feedback, and mentoring junior hires or interns when appropriate.
- Contribute to China, APAC, and global team initiatives by sharing relevant market knowledge, retail and export best practices, and creative learnings.
Knowledge, Skills & Abilities
- Strong expertise in retail marketing, e-commerce, consumer behavior, and the creative needs of China-based brands.
- Strong understanding of export and cross-border marketing, including how brands adapt positioning, creative, and storytelling for international audiences.
- Excellent presentation and communication skills, with the ability to command a room and articulate thought-leading advertising solutions succinctly.
- Ability to build strong relationships with senior clients, agencies, account executives, sales leads, and sales managers.
- Ability to understand business objectives, uncover root causes, and turn insights into clear strategic and creative recommendations.
- Proven ability to develop innovative creative experiences and impact-driving strategies for mobile, social, digital, and offline environments.
- Strong understanding of mobile marketing and how brands can use social platforms to drive awareness, consideration, engagement, and action.
- Ability to manage multiple projects and clients independently while maintaining high standards and strict attention to detail.
- Strong commercial judgment, prioritization, resourcefulness, and comfort operating with ambiguity.
- Ability to collaborate effectively across functions, offices, and regions, while considering multiple perspectives and stakeholder needs.
- Readiness to learn and adopt new technologies, including AI-enabled creative tools and workflows.
Minimum Qualifications
- Bachelor’s degree in English, marketing, communications, business management, or a related area of study, or equivalent years of experience.
- 7+ years of experience in creative strategy, marketing, advertising, brand, retail, e-commerce, or a related field.
- Fluency in Mandarin and English.
Preferred Qualifications
- Track record of developing outstanding creative for retail, e-commerce, consumer, or technology brands.
- Experience working with China or APAC clients, agencies, and Sales teams.
- Experience supporting China-based brands with export, cross-border, or global expansion strategies.
- Experience developing creative strategies across domestic and international markets and adapting work for different audiences and cultural contexts.
- Experience translating performance data, creative intelligence, or emerging technology into scalable client or team solutions.
- Experience providing feedback, mentorship, or informal leadership to peers and junior team members.
- Excellent presentation and communication skills, including the ability to influence senior stakeholders.
- Proven ability to juggle multiple projects, prioritize effectively, and deliver independently.
- Experience working in Google Workspace (Google Slides, Sheets, Docs, etc.), Adobe Creative Cloud, and Keynote.
Additional information
Occasional travel within China or APAC may be required for priority client or agency meetings, team planning, industry events, and onboarding. There is no fixed travel cadence; travel will be based on business need.
If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.
"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!
