At Barings, we are as invested in our associates as we are in our clients. We recognize those who work diligently for us and reward them for personal and professional integrity, communication skills, distinct competencies and expertise in specific strategies, ability to collaborate as a team member and true dedication to the interests of our clients.
We thank you for your interest in joining the Barings team, and invite you to explore our current employment opportunities.
Title: Senior Director, Investment Content
Business Unit: Marketing
Location: Charlotte, NC (Preferred); New York, NY and Boston, MA (Alternate)
Barings is a leading global financial services firm dedicated to meeting the evolving investment and capital needs of our clients and customers. Through active asset management and direct origination, we provide innovative solutions and access to differentiated opportunities across public and private capital markets. A subsidiary of MassMutual, Barings maintains a strong global presence with business and investment professionals located across North America, Europe, and Asia Pacific.
Job Summary
Barings is seeking an experienced investment content professional to play a leading role in the development and execution of investment-related content across the firm. This role will partner closely with investment professionals and marketing colleagues to translate complex investment ideas into compelling content for institutional, wealth and intermediary audiences.
The ideal candidate combines deep investment knowledge, exceptional writing and editing skills, strong stakeholder-management capabilities and the versatility to create content across multiple formats and channels. The individual will also bring sound judgment and demonstrated experience using artificial intelligence to improve content development and workflows while protecting accuracy, originality, confidentiality, compliance and Barings' brand voice.
Primary Responsibilities
- Lead investment-content initiatives from idea through execution, including the creation of Viewpoints papers, market outlooks, sponsored articles, videos, podcasts, social media posts and other campaign-related materials.
- Develop trusted relationships with senior investment professionals and independently manage content projects with investment teams, distribution, compliance, design and other stakeholders.
- Manage the investment-content and editorial calendar, balancing priorities across investment teams, audience needs and business objectives.
- Write, edit and provide editorial direction for sophisticated investment content while maintaining Barings' voice and high editorial standards.
- Translate complex investment concepts into clear, compelling narratives tailored to institutional, wealth and intermediary audiences and channels.
- Develop wealth-oriented educational content that makes sophisticated investment strategies accessible without oversimplifying them.
- Build scalable content programs that turn core investment insights into coordinated written, video, podcast, social and digital assets for different audiences and channels.
- Apply generative AI tools and emerging technologies to improve research, development, repurposing and workflow efficiency while maintaining rigorous standards for accuracy, originality, confidentiality, compliance and brand voice.
- Help develop and mentor marketing and content-team talent.
Qualifications
- Typically 10+ years of relevant experience in investment writing, financial journalism, financial communications, asset management marketing or a related field preferred.
- Strong knowledge of financial markets and investment strategies, particularly areas such as fixed income, private credit, high yield, emerging markets and/or real estate.
- Exceptional writing, editing and storytelling skills, with the ability to simplify complex topics without sacrificing nuance or accuracy.
- Demonstrated ability to work independently with senior investment professionals and executives, earn their trust and accurately capture their perspectives.
- Demonstrated experience creating and adapting content across written, video, podcast, social and digital formats.
- Demonstrated experience using generative AI tools such as Microsoft Copilot, ChatGPT, Claude or similar platforms to enhance content development and editorial workflows.
- Deep experience producing investment content for institutional and/or wealth audiences.
- Experience supporting wealth-oriented educational content, go-to-market campaigns or product and platform initiatives.
- Familiarity with Smart Brevity or similar audience-first approaches to clear, concise and highly digestible communication.
- Experience using audience, distribution or content-performance insights to inform editorial decisions.
- Familiarity with digital discoverability practices, including SEO and answer-engine optimization.
Base Salary: $150,000- $200,000 (also will be eligible for additional incentive programs and benefits. Base Salary will depend on experience, location, etc.)
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Requisite Skills
Additional Skills
Barings is an Equal Employment Opportunity employer; Minority/Female/Age/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply.
Barings offers a comprehensive benefits package including:
CORE BENEFITS & WELLNESS
- Medical (including Virtual Care), Prescription, Dental, and Vision Coverage
- Fitness Center Reimbursement Program (Including Online Memberships)
- Employee Assistance Program (EAP)
- Fertility Benefits
FINANCIAL WELL-BEING
- Highly competitive 401(k) Plan with Company Match
- Health Savings Account (HSA) with Company Contributions
- Flexible Spending Accounts (FSA) - Health Care & Dependent Care
- Retirement Health Reimbursement Account
LIFE INSURANCE
- Basic and Supplemental Life Insurance
- Spouse and Child Life Insurance
TIME OFF, DISABILITY AND LEAVE OF ABSENCE
- Paid Vacation, Sick Days and Annual Holidays
- Paid Leave of Absences (Maternity Leave, Parental Leave, Caregiver Leave, Bereavement Time)
- Short and Long Term Disability Plans
- Paid Volunteer Time
OTHER BENEFITS
- Education Assistance Program
- Charitable Matching Gifts Program
- Commuter Reimbursement Program
- Adoption and Surrogacy Reimbursement Program
