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Cambridge, England, United Kingdom
Onsite
About This Role
The Senior Director, Marketing, Rare Disease - Friedreich Ataxia (FA) will be a critical role and visible leader within the organization, leading overall strategy and execution of the FA business within the US. This individual will serve as the US Head and Brand Lead for Friedreich Ataxia.
This individual will lead a team of 4-5 professionals and manage US brand strategy and tactics for the continued launch of a first and only medicine for the treatment of Friedreich Ataxia. This professional will lead a cross functional team composed of, but not limited to Business Intelligence and Operations, Patient Services, Market Access, Medical, Advocacy, Market Research, Forecasting, Analytics, Omnichannel, Legal, Regulatory and HR to achieve objectives.
Reporting to the Head of Marketing – Rare Disease, this role will be a highly visible position within the organization with a focus on the continued launch efforts in Friedreich Ataxia, maximizing its market potential, leading overall US strategy and execution. Biogen’s Rare Disease portfolio has continued to grow and remains a key area of focus for the organization. This is a key leadership role carrying with it great visibility and the opportunity for advancement to many other senior roles within the company.
What You’ll Do
STRATEGY DEVELOPMENT: Oversee the development of strategic US brand plan for Friedreich Ataxia. Serve as US brand lead, designing creative campaigns, message development and ensuring consistent messaging throughout the field and alignment within the broader organization. Accountable for driving cross-functional strategic alignment, monitoring cross-functional execution, identifying / addressing / escalating risks.
Contribute as a thought leader on cross-functional Rare Disease strategy projects which require input from and have implications for functions outside of commercial. Understand pricing and reimbursement dynamics to identify obstacles and develop strategies and recommendations to address market challenges.
EXECUTIVE LEADERSHIP: Build and lead a best-in-class Rare Disease marketing team and inspire them to achieve superior performance. Set goal-based priorities for the team and each individual team member to ensure alignment with the broader marketing organization. Form strong and collaborative partnerships with key stakeholders which ensure organization alignment and success in brand strategy and messaging, patient finding, market awareness and sales execution.
Support and enable the organization by providing rare disease expertise and partnering with peers and other senior business leaders to develop and implement solutions to challenging business issues. Establish credibility throughout the organization and position self as an effective problem solver and driver of business growth and an exceptional leader of people. Adept in executive storytelling and narrative development
MARKETING EXECUTION: Develop brand goals and forecasts and measure results. Partner with Finance to understand performance dynamics and to evaluate business opportunities. Develop, track and assess key brand performance metrics. Ensure marketing programs and campaigns are executed effectively and efficiently and within budget.
Develop programs and tools for optimal sales force effectiveness. Conduct in-depth competitive assessments in partnership with Business Intelligence team as necessary to provide insightful, actionable information regarding relevant business opportunities. Ensure strong ROI on all investments.
BUILD RARE DISEASE CAPABILITIES: Scan internal and external environment to ensure Biogen’s continues to build best in class rare disease capabilities in areas including but not limited to – patient finding, social medial and omnichannel, artificial intelligence, advocacy, access, and high-touch patient support.
Who You Are
You have a strong personal drive and proven record in fast-paced environment with demonstrated ability to problem solve and drive innovation. You have strong ability to effectively influence, collaborate, and communicate with internal stakeholders, at all levels of the organization, and external business partners. You love to innovate across all areas including innovative strategies, programs and tactics that leverage advancements in technology, media, and communications.
Required Skills
• Bachelor’s degree required; MBA preferred
• 12+ years of pharma/biotech commercial experience, within those, 7+ years of marketing experience (with at least two years within US market) with proven track record of career progression and success
• Experience working in rare diseases
• Experience managing large P&L’s
• Must exhibit leadership skills, ability to perform in fast paced environments and ability to influence without authority
• Broad commercial leader who thinks strategically and drives execution/results; experience in sales and other areas within Commercial highly desired (i.e. market access, market insights, patient services, sales management, etc.).
• Demonstrated track record of leading strong teams to achieve exceptional results; ability to manage, motivate and lead others, individually and as a team.
• Strong project and vendor management track record, including resource allocation and fiscal management.
• Ability to develop executive-level updates and narratives
• Ability to lead and motivate cross-functional teams, driving them towards achieving common goals in fast-paced environments
Additional Information
Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.
Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.
In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families physical, financial, emotional, and social well-being; including, but not limited to:
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about Biogen.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
