Senior Healthcare Employer Marketing Manager

Accountabilities

• Own the Healthcare Employer Marketing workstream, including annual and quarterly priorities, operating plans, performance measures, calendars, and execution against business objectives.

• Develop and manage integrated employer go-to-market plans spanning targeted campaigns, field marketing, conferences, events, thought leadership, executive engagement, content, and sales enablement.

• Define priority employer audiences, decision-makers, workforce challenges, value propositions, proof points, and calls to action across relevant segments and channels.

• Allocate marketing resources based on employer research, market opportunity, pipeline needs, field intelligence, and growth priorities.

• Lead marketing activation for priority healthcare employer pursuits, including research, messaging, content, executive engagement, campaign support, and follow-through.

• Establish standards and governance for employer-facing content and sales enablement, ensuring resources remain current, differentiated, accurate, and aligned with business priorities.

• Create and oversee employer-facing materials including campaigns, executive briefs, presentations, proposals, case studies, ROI materials, needs assessments, thought leadership, web content, social media, webinars, and related assets.

• Lead conference and engagement marketing, coordinating messaging, presentations, collateral, lead capture, executive participation, and post-event follow-up with internal and external partners.

• Lead healthcare employer research and insights, synthesizing workforce priorities, market trends, competitive intelligence, account intelligence, and field feedback into actionable recommendations.

• Partner with Business Development and Healthcare Workforce leaders to strengthen priority opportunities through stakeholder planning, differentiated positioning, meeting objectives, and partnership strategies.

• Coordinate cross-functional marketing workstreams across Healthcare Solutions, Business Development, Product, Academic Strategy, Marketing, Brand, Finance, Legal, Operations, and other teams.

• Build dashboards, opportunity briefs, content calendars, campaign reporting, decision logs, and other operating tools that create visibility and accountability.

• Translate complex healthcare workforce solutions into clear, compelling, employer-relevant positioning and messaging.

• Measure and optimize performance using employer engagement, qualified leads, pipeline influence, opportunity progression, content adoption, and partnership outcomes.

• Maintain a well-organized library of research, employer-facing assets, presentations, proof points, and reusable resources.

• Exercise independent judgment, resolve execution issues, manage competing priorities, and escalate material risks while ensuring reliable delivery against agreed objectives.

Requirements

• Bachelor’s degree in Business, Marketing, Communications, Healthcare Administration, Strategy, Operations, or a related discipline; an advanced degree is preferred.

• At least 6 years of experience in B2B marketing, content marketing, business development enablement, healthcare, workforce development, communications, operations, consulting, or a related field.

• Demonstrated experience independently owning a substantial B2B marketing, go-to-market, field marketing, employer engagement, or comparable business workstream with measurable outcomes.

• Exceptional writing, editing, presentation, and executive communication skills, with the ability to simplify complex healthcare, workforce, product, and business concepts.

• Strong experience leading complex cross-functional initiatives, establishing priorities and operating rhythms, and driving execution across matrixed teams without direct authority.

• Strong research, analytical, and commercial judgment, with the ability to turn market intelligence, employer needs, workforce trends, pipeline signals, and performance data into actionable decisions.

• Demonstrated independence, ownership, sound judgment, and the ability to manage competing priorities from planning through measurable execution.

• Experience working with hospitals, health systems, healthcare employers, workforce leaders, HR leaders, clinical education leaders, or healthcare executives is highly valued.

• Familiarity with healthcare workforce development, nursing, allied health, medical imaging, behavioral health, apprenticeships, train-to-hire programs, employee education benefits, or talent pipeline solutions is a plus.

• Experience developing content for conferences, executive events, email campaigns, social media, websites, webinars, thought leadership, and enterprise sales pursuits is beneficial.

• Experience collaborating with Brand, Product, Marketing, Business Development, and senior leadership in a matrixed environment is preferred.

• Experience managing content libraries, research repositories, campaign calendars, dashboards, or sales enablement systems in a distributed or remote environment is advantageous.

Benefits

• US-remote, full-time position.

• Opportunity to independently own a strategic healthcare employer marketing workstream with direct impact on demand generation, pipeline development, and new partnerships.

• Cross-functional exposure to healthcare solutions, business development, product, marketing, and senior leadership.

• Opportunity to shape employer-facing strategy and messaging around critical healthcare workforce challenges.

• Inclusive and diverse working environment.

• Opportunity to contribute to initiatives focused on expanding access to affordable education and strengthening healthcare talent pipelines.