As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.


We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.



Job Description
As the Senior Manager, Marketing & Commercial Operations for Waters Advanced Diagnostics Canada, you will provide strategic leadership for the Canadian Advanced Diagnostics business, shaping and executing the commercial vision that drives sustainable growth, market expansion, and customer engagement across the country. As a key member of the leadership team, you will define and lead the overarching marketing strategy, translating business objectives into impactful, outcomes-based programs that strengthen market presence, enhance customer value, and deliver measurable commercial results.
In this highly visible role, you will serve as the primary Canadian representative within North American and Worldwide Marketing forums, ensuring alignment between global initiatives and local market needs while advocating for the Canadian business. Working in close partnership with Sales, Business Operations, Finance, and global stakeholders, you will drive financial performance, optimize commercial effectiveness, and identify opportunities to accelerate growth across the portfolio.
This role is leading and developing a team of six professionals across marketing, service operations, and contracts. You will foster a high-performing culture through coaching, mentorship, and talent development while driving strategic execution and operational excellence. This opportunity is ideal for an experienced marketing leader with a proven track record of building teams, executing impactful marketing strategies, and delivering results within the Canadian healthcare and diagnostics market.
Job Responsibilities :
- Defining, validating and implementing marketing strategies that identify compelling solutions for Canadian (or Provincial) market. Ensuring individual platform strategy is integrated into a broader Healthcare strategy with relevance to executive stakeholders.
- Leading the integration of Global & NA Waters initiatives into ADx Canada marketing activities including The Waters Way of Marketing planning process.
- Mentoring and coaching ADx marketing team, assessing capabilities and gaps to achieve strategic goals and set plans to manage and mitigate.
- Communicating success and learnings from the Canadian market development activity to the broader WW ADx marketing teams to ensure alignment and leverage of NA & WW resources.
- Leading the execution of the Canadian strategic planning process and working in collaboration with sales leader to define the tactical and execution plan.
- Managing and coordinating marketing input to forecasting process. Monitoring and analyzing the evolution of sales and GP performance. Developing and implementing corrective actions where necessary.
- Organizing, coordinating and implementing product and solutions launch activities: product evaluation, promotional campaign, sales support tools, pricing approach, country roll out, training program, opening inventory and logistic criteria.
- Maintaining and developing product line expertise in terms of: customer needs, marketing trends, products, technologies, applications and competition.
- Maintaining effective KOL (Key Opinion Leaders) network.
- Working with BU Leader, Finance, Marketing Team and Sales to build annual budgets and quarterly forecasts as well as Annual Strategy Reviews
- Representing ADx Canada at NA & WW and regional marketing meetings to ensure a collaborative and synergistic relationship across business units.
Education and Experience required:
- Bachelor of Science or Business Degree required. MBA preferred.
- 7 years of marketing/product management healthcare experience, in the capital medical device space strongly preferred, with a strong understanding of the Life Sciences Segment (Clinical Diagnostics and/or Research).
- Knowledge of Canada's healthcare regulations, standards, and compliance requirements.
- Proven and direct experience in developing and executing marketing plans and managing a team.
- Financial business acumen with direct experience in forecasting with proven track record of achieving and exceeding financial targets.
- Proficient with MS office tools (Outlook, Word, Excel, PowerPoint) required, and Salesforce preferred.
- Bilingual French (read write speak) an asset.
- Travel 10% or as needed in Canada and/or US.
Knowledge and Skills required:
- Strong leadership, communication, and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
- Strategic marketer with a proven ability to translate market insights into effective, results-driven initiatives.
- Strong business acumen and customer focus, with experience engaging directly with customers and key decision-makers.
- Entrepreneurial mindset with demonstrated creativity, innovation, and strategic vision.
- Proven ability to lead, coach, mentor, and develop high-performing teams.
- Effective at managing multiple priorities and delivering results in a fast-paced, deadline-driven environment.
- Excellent negotiation, communication, and presentation skills.
- Demonstrated expertise in strategic marketing, portfolio management, and commercial execution.
- Strong analytical capabilities with the ability to leverage market research, customer insights, and data analytics to inform business and marketing strategies.
- Proven success in market planning, commercialization, and sales enablement to drive business growth and sales effectiveness.
- Collaborative leader with a track record of working effectively across cross-functional teams to foster a customer-centric culture with a strong bias for action.
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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Primary Work Location
CAN Mississauga - Derry Road West
Additional Locations
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