Senior Manager, Performance & Insights (Brand Partnerships)

THE·TEAM is proud to provide representation and marketing services to talent, brands and properties across 28 countries and more than 70 cities worldwide.

Our brands and properties group partners with iconic brands and rights holders to turn relevance into revenue through integrated strategy and consulting, creative, live experiences and commercialization. We help clients understand, connect to and inspire global audiences by bringing together brands, properties and talent/creators to build meaningful relationships that drive measurable business outcomes.

In Canada, we’ve proudly been recognized as the Sponsorship Marketing Council of Canada’s ‘Agency of the Year’ for 5 of the past 6 years.

As THE·TEAM supports hybrid working environments and also acknowledges the benefits of in-office collaboration, our global policy is 3-days per week in-office.

Shaped by our belief in the unifying power of sports, music and entertainment, THE·TEAM leads with intelligence, ideas and influence. For more information, please visit the.team.

Job Overview

THE·TEAM is looking for a Senior Manager to serve as a key contributor to the Canadian Performance & Insights team. With a focus on partnership measurement and audience intelligence, this role is critical to the development and delivery of data-led partnerships strategy, specifically in the areas of sport, entertainment, and culture (i.e., travel, media, music, etc.). 

This multi-faceted role will not only develop the research solutions to gather and analyze pertinent data, but will also effectively distill the information into high-level, analytic insights that tell the story behind the numbers. 

The successful candidate will be comfortable working in a dynamic environment that requires them to toggle between various internal and external projects / clients across multiple verticals, while managing a team of direct reports.  

If you are a driven, analytical thinker who wants to be part of a high-performance agency that puts people first, then we’d love to hear from you!

This is a full-time hybrid role - 3 days on site based out of our Toronto office.

What You’ll Do

The Senior Manager, Performance & Insights, will lead the development and implementation of partnership measurement and audience intelligence programs across various client categories and consumer segments. 

Partnership Measurement

• Utilize proprietary and syndicated research tools to conduct partnership measurement, determining tangible and intangible value to brand and property partners, and informing strategic recommendations based on returns (i.e., Return on Investment, Return on Assets, etc.)

• Develop measurement dashboards that distill qualitative and quantitative metrics to evaluate performance consistently across a partnership portfolio

Audience Intelligence

• Complement syndicated sources with primary research to inform a deeper understanding of a target audience, shaping the insights that inspire creative, experiential, and partnership strategy that resonates with the right consumers through the right channels

• Design and develop custom research methodologies including, but not limited to, consumer surveying, brand health, and partnership impact

• Develop consumer segmentation solutions, delivering unique fan profiles representing consumer attitudes, behaviors, and motivations

Data Storytelling & Client/Stakeholder Presentations

• Lead the development of client deliverables, POV’s, reporting tools, and supporting materials that blend our multiple capabilities and data sources to deliver clear, concise, and actionable insights

• Assemble ideas, themes, and observations into compelling visuals through design-forward client presentations

Industry Expertise

• Monitor trends across the sports, entertainment, and media landscape to keep internal team and clients abreast of key industry developments

Team / Client Management

• Foster a positive and collaborative environment while managing a team of 

• Performance & Insights professionals

• Lead and manage multiple client relationships with a steadfast commitment to exceptional service  

• Drive project management efforts, determining critical milestones, and reporting progress in a timely manner

What We’re Looking For

• 3-5+ years of relevant experience in data and analytics, market research, or management consulting

• Direct experience in the sport, entertainment, or marketing / partnership sector

• Experience translating quantitative and qualitative data into actionable insights and recommendations 

• Strong ability to communicate information to decision-makers and senior-level directors through storytelling, specifically in the form of data-visualization and written presentations

• High level of initiative and innate curiosity, adaptable to high performance in both an independent and team setting.

• Strong attention to detail and highly organized, with a proven ability to multi-task and self-manage to meet deadlines and handle competing priorities

• A client-first mindset, able to build confidence through exceptional client and project management

• Demonstrated ability to lead people through successful coaching, communication, and empathy 

• Proficient with the Microsoft Office Suite, with advanced skills particularly required for PowerPoint and Excel

• Experience or working knowledge of syndicated research tools (e.g., Nielsen, Vividata, Scarborough, GWI, Meltwater, etc.) 

• Experience leading the development of consumer / customer research 

• Educational background is a nice to have but not mandatory - Bachelor’s degree, diploma or certificate in marketing and/or business or MBA

Base salary range: $70-80k CAD, plus bonus potential if applicable for role.

Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc. The salary range listed is just one component of the total compensation package for employees. Compensation decisions are dependent on circumstances of each role.

THE·TEAM does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.