Senior Meta Ads Strategist and Media Buyer (Client-Facing)

Accountabilities:

• Own the Meta advertising strategy and day-to-day execution for a portfolio of four to five client accounts, including campaign structure, budget allocation, pacing, testing, optimization, and scaling.
• Manage monthly Meta advertising budgets of $100,000 or more per account, working toward agreed performance targets for Marketing Efficiency Ratio (MER), Return on Ad Spend (ROAS), and Cost per Acquisition (CPA).
• Configure, monitor, and quality-check tracking infrastructure, including Meta Pixel, Conversions API (CAPI), event quality, product catalogs, and product feed health.
• Develop and execute structured creative testing strategies, brief creative teams, evaluate delivered assets, and translate creative performance insights into campaign optimization decisions.
• Monitor campaign performance, identify growth opportunities, and implement data-driven improvements to increase efficiency and support profitable revenue growth.
• Support Google Ads, TikTok, and other relevant advertising channels, providing informed recommendations on cross-channel budget allocation and overall media strategy.
• Lead the Meta advertising portion of client meetings, explain performance trends clearly, present strategic recommendations, and challenge requests when they do not align with the client's best interests.
• Maintain detailed testing documentation and change logs, recording the outcomes and conclusions of every experiment to inform future decisions.
• Ensure campaigns are launched accurately by implementing rigorous quality assurance processes and preventing client-visible setup or execution errors.
• Manage client accounts independently, resolving routine media questions and escalating issues only when necessary.
• Track progress against monthly performance objectives, aiming to have at least 80% of assigned accounts meeting their monthly targets by the fourth month.
• Collaborate with internal stakeholders in a remote-first environment to maintain high standards of execution, transparency, and accountability.

Requirements:

• At least 4 years of hands-on paid social advertising experience at a marketing agency or high-growth brand.
• Deep expertise in Meta Ads, including Advantage+, Campaign Budget Optimization (CBO), signal quality, Conversions API (CAPI), and incrementality measurement.
• Demonstrated experience independently managing Meta advertising budgets of at least $100,000 per month, with documented improvements in campaign efficiency and performance.
• Direct-to-consumer (DTC) or e-commerce marketing experience, ideally supporting premium or luxury brands with high average order values (AOV).
• Practical knowledge of Google Ads and the ability to contribute meaningfully to cross-channel media discussions, even without deep specialization in Google advertising.
• Proficiency with Google Analytics 4 (GA4), Looker Studio, Shopify, and digital advertising attribution methodologies.
• Strong analytical skills and the ability to interpret performance data, identify trends, evaluate experiments, and translate findings into actionable strategies.
• Excellent written and spoken English, with the confidence to lead client conversations, communicate complex performance insights, and defend strategic recommendations.
• Strong client management skills, including expectation setting, clear communication, proactive problem-solving, and the ability to challenge decisions constructively.
• A high degree of ownership, attention to detail, and accountability for campaign performance and execution quality.
• Ability to manage multiple client accounts simultaneously in a fast-paced, fully remote environment.
• Must be based in the United States or Canada and able to maintain sufficient overlap with US time zones for client meetings.

Benefits:

• Monthly contract compensation ranging from $4,000 to $5,500 USD.
• Full-time independent contractor arrangement.
• Fully remote working environment.
• Paid time off.
• Paid company holidays.
• Flexible Fridays.
• Quarterly bonus opportunities based on performance.
• Remote-first collaboration with a team focused on transparency, accountability, and measurable results.
• Opportunities to take ownership of substantial advertising budgets and develop strategies for premium and luxury e-commerce brands.