Business Area:
Marketing
Seniority Level:
Mid-Senior level
Job Description:
At Cloudera, we empower people to transform complex data into clear and actionable insights. With as much data under management as the hyperscalers, we're the preferred data partner for the top companies in almost every industry. Powered by the relentless innovation of the open source community, Cloudera advances digital transformation for the world’s largest enterprises.
The Senior Manager, EMEA Partner Marketing is responsible for setting channel marketing strategy in alignment with channel sales and company strategy, and ensure its execution across our EMEA region. This role focuses on our Regional System Integrators (VARs), but will also include working with our AI ecosystem, cloud partners, global systems integrators (GSIs), independent software vendors (ISVs). This role will report directly to the Head of Global Partner Marketing, who reports to our CMO, and will be dotted line to the Global Lead - RSI Partner Marketing Manager.
2026 is the Year of the Partner here at Cloudera! Come join this supportive, high-performing global team that focuses on to-partner, through-partner and with-partner marketing. We are creative, resourceful, and prioritize operational excellence. We practice ruthless prioritization and we also believe in innovation and pilot programs. We collaborate and work closely with many other internal departments in marketing and sales, as well as externally with our partners. If you like to be challenged, to always learn, and own your programs from conception, through execution and follow up, through measuring and communicating impact…then this team may be a match for you.
As a Sr Manager, Partner Marketing you will:
- Be responsible for managing marketing with our priority EMEA-based partners. You will craft and execute to, through and with-partner programs. These will drive awareness in the partner org, industry awareness and drive leads and or pipeline.
- Collaboration with and influencing multiple stakeholders is key. This person will work closely with the partner’s own marketing team, driving joint demand generation, as well as working with our own partner sales team (key stakeholders), and collaborating with our field marketing and direct sales team.
- Prioritize partners according to business needs, communicating this regularly with a range of stakeholders.
- Work with multiple partners and multiple stakeholders with competing priorities to come to alignment on strategy.
- Build messaging for priority partners, in collaboration with the integrated Cloudera marketing department and wider stakeholders.
- Specify your intended KPIs according to marketing priorities, craft marketing plans to accomplish key goals, execute those marketing plans and then measure and report on results.
- Oversee and optimize regional Market Development Fund (MDF) allocation to ensure strict adherence to program guidelines and maximize return on investment.
- Drive comprehensive reporting and governance frameworks to maintain full compliance and financial transparency across all initiatives.
- Create partner-ready demand creation programs designed to drive new opportunities into the pipeline.
- Analyze program results and make recommendations for future improvements.
- Identify and develop effective marketing and sales collateral – using both internal and agency resources – for use on the Web site and in campaigns.
- Travel up to 15%.
We’re excited about you if you have:
- Marketing experience within the b-to-b channel, esp specifically with Regional System Integrators (e.g. vendor, reseller or distributor)
- Deep understanding of direct sales organizations and partner ecosystems, and how they must work together
- Experience working with VARs and regional SIs.
- Craft, execute and manage channel demand programs to partners
- Different approaches to marketing to, through and for partners
- Channel budgeting and funding processes
- Operations and direct reporting experience, in particular using Salesforce reports and dashboards, and Tableau dashboards.
You may also have:
- Bachelor’s degree required, Master degree preferred
- 10+ years in channel marketing (e.g. budgeting, planning and program execution)
What you can expect from us:
Generous PTO Policy
Support work life balance with Unplugged Days
Flexible WFH Policy
Mental & Physical Wellness programs
Phone and Internet Reimbursement program
Access to Continued Career Development
Comprehensive Benefits and Competitive Packages
Paid Volunteer Time
Employee Resource Groups
EEO/VEVRAA
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