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New York, New York, United States
Onsite
Job Summary
The Platform Enablement team sits within Technical Services and serves as the strategic
and technical advisory layer across Nexxen’s platform offerings. Platform Enablement
Leads partner directly with clients, Sales, Client Success, Product, Analytics, and Data
Product Consulting to maximize platform adoption, accelerate business outcomes, and
shape future product innovation.
This role combines deep platform expertise with strategic measurement and insights
responsibilities. In addition to driving technical enablement and campaign performance,
Platform Enablement Leads develop customized measurement approaches, deliver
actionable business insights, elevate client sophistication, and act as trusted advisors
across the campaign lifecycle.
Members of the team embody five core values:
Empower and Elevate
Raise the bar through strategic thinking, data-driven decision making, and continuous
enablement of clients and internal stakeholders.
Be A Well of Knowledge
Serve as the foremost client-facing experts across Nexxen’s platform capabilities,
measurement offerings, and industry best practices.
Data-Driven Problem Solving
Apply rigorous testing, measurement frameworks, and analytical thinking to solve
business challenges and uncover growth opportunities.
Conscientious Communication
Translate complex concepts into clear recommendations that inspire confidence and
Action.
Curious and Opinionated
Bring informed perspectives supported by research, experimentation, and market
Intelligence.
Duties & Responsibilities
Strategic Enablement and Client Leadership
• Partner within assigned account pod(s) to drive strategic initiatives including testing
roadmaps, measurement strategies, optimization frameworks, advanced tracking
methodologies, and adoption of Nexxen portfolio products.
• Serve as a strategic advisor to clients and internal teams by identifying
opportunities to improve campaign outcomes, platform utilization, and long-term
account growth.
• Facilitate strategic client engagements including business reviews, product
workshops, enablement sessions, and executive presentations.
• Develop points of view on marketplace trends, industry changes, and emerging
Opportunities.
Measurement, Research & Analytics Strategy
• Serve as a subject matter expert on Nexxen measurement capabilities and third-
party research solutions.
• Partner with clients and internal teams to determine optimal measurement
approaches based on campaign goals, available data, feasibility, and expected
Value.
• Support measurement planning including:
o Study design recommendations
o Testing methodologies
o Incrementality strategies
o Attribution approaches
o Cross-platform insights
• Analyze and present measurement findings to clients, highlighting:
o Key learnings
o Business impact
o Optimization opportunities
o Future recommendations
• Support activities to identify success stories and develop scalable case studies and
best practices
• Support gathering market intelligence to synthesize trends into recommendations
for Product and commercial teams.Campaign Performance and Platform Optimization
• Lead campaign optimization efforts alongside trading teams to establish scalable
best practices.
• Identify opportunities for experimentation and continuous improvement.
• Develop testing plans and learning agendas to improve client outcomes.
• Support advanced campaign troubleshooting and performance diagnostics.
Advanced Platform Support and Technical Enablement
• Serve as the escalation point for advanced platform questions, technical
investigations, and issue resolution.
• Participate in ongoing education programs to ensure sustained platform
Proficiency.
Desired Characteristics / Skills / Experience
Strategic & Analytical
• Strong analytical mindset with ability to convert data into business
recommendations.
• Experience building measurement frameworks and delivering insights from
complex datasets.
• Ability to synthesize multiple data sources into compelling narratives.
Platform & Technical Expertise
• Experience with DSPs, ad exchanges, ad servers, optimization platforms, and
measurement ecosystems.
• Technical troubleshooting and structured problem-solving skills.
• Experience working cross-functionally across Product, Engineering, Sales, and
Client teams.
• SQL and data querying experience preferred.
• Tableau, Datorama, BI, or visualization experience preferred.
Communication & Consulting
• Executive-level presentation and storytelling skills.
• Ability to influence stakeholders through consultative recommendations.
• Experience facilitating workshops and strategic client conversations.Research & Measurement (Preferred)
• Familiarity with campaign effectiveness studies and third-party measurement
methodologies.
• Experience working with attribution, incrementality, brand studies, audience
measurement, or cross-channel analytics.
• Understanding of digital and TV media ecosystems.
Minimum Qualifications
• 7+ years of experience in digital media, ad tech, analytics, measurement,
consulting, platform enablement, or related fields.
• 3+ years of hands-on programmatic experience including campaign design and
optimization.
• Demonstrated experience translating data into strategic business
recommendations.
• BA/BS degree preferred or equivalent combination of education and relevant
experience.
In support of pay transparency and equity, the minimum and maximum full-time annual base salary for this role is $110,000 - $135,000. While this is our reasonable expectation this is not a guarantee of compensation or salary, actual compensation is influenced by a wide range of factors including but not limited to skill set, level of experience, education, certifications, responsibility, and geographic location. Candidates hired to work in other locations will be subject to the pay range associated with that location. We offer a variety of benefits, including medical, dental, vision, disability insurance, 401(k), EAP, parental leave, unlimited vacation, and company-paid holidays. The specific programs and options available will vary depending on the state, start date, and employment type. Our Talent Acquisition team will be happy to answer any questions you may have.
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