Senior Regional Marketing Specialist, APAC

Driven by transformative digital technologies and trends, we are RIB and we’ve made it our purpose to propel the industry forward and make engineering and construction more efficient and sustainable. Built on deep industry expertise and best practice, and with our people at the heart of everything we do, we deliver the world's leading end-to-end lifecycle solutions that empower our industry to build better.

With a steadfast commitment to innovation and a keen eye on the future, RIB comprises over 2,500 talented individuals who extend our software’s reach to over 100 countries worldwide. We are experienced experts and professionals from different cultures and backgrounds and we collaborate closely to provide transformative software products, innovative thinking and professional services to our global market. Our strong teams across the globe enable sustainable product investment and enhancements, to keep our clients at the cutting-edge of engineering, infrastructure and construction technology.

We know our people are our success – join us to be part of a global force that uses innovation to enhance the way the world builds.

Find out more at RIB Careers.

Job Title: Senior Regional Marketing Specialist, APAC
Location: Brisbane, Australia
Employment Type: Full-time

The Job
As the Senior Regional Marketing Specialist, APAC, you will turn marketing strategy into campaigns and activities that generate qualified opportunities and contribute to pipeline growth across the region. Working closely with sales, global marketing specialists, and industry partners, you will localise global initiatives, creating programs tailored to the APAC market, specifically Australia and New Zealand. This is a varied, hands-on individual contributor role for an experienced B2B marketer who enjoys taking ownership, collaborating across teams, building strong relationships and using insights to improve results.

Key Responsibilities

• Develop and deliver regional campaigns and activities that generate leads, nurture opportunities and retain customers for our key products.
• Adapt and activate global marketing, brand, PR and communications initiatives across APAC.
• Partner with sales to strengthen the lead pipeline, improve conversions and maximise marketing return on investment.
• Monitor campaign performance, then adjust plans where needed.
• Work with a local marketing team in APAC for on-ground initiatives, with support from a global marketing team of creative, content and demand generation experts.

Essential Requirements

• A tertiary qualification in marketing or a related discipline.
• 10 years of B2B marketing experience.
• Excellent written and verbal English communication skills.
• Experience using marketing automation systems.

Desired Skills

• Demonstrate Impact through strong commercial judgement, with the ability to understand customer needs and turn marketing activity into measurable business outcomes.
• Show Aspiration through creative thinking and the confidence to develop new ideas, ensuring you communicate a clear vision and raise the standard of regional marketing.
• Display Curiosity by taking an analytical and inquisitive approach to solving problems, evaluating performance and identifying opportunities for improvement.
• Extend Trust through a collaborative working style, outstanding communication skills and the ability to influence cross-functional teams without formal authority.

RIB may require all successful applicants to undergo and pass a comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check. Certain positions dealing with sensitive and/or third party personal data may involve additional background check criteria.

RIB is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business.

Come and join RIB to create the transformative technology that enables our customers to build a better world.