Senior Salesforce Administrator

Accountabilities:

Serve as the primary administrator for Salesforce Sales Cloud and Service Cloud, ensuring platform stability, performance, security, and usability.
Manage users, profiles, permission sets, roles, access controls, and sharing settings in accordance with business requirements and security best practices.
Design, develop, maintain, and optimize Salesforce Flow automations, including record-triggered, scheduled, screen, and HTTP callout flows.
Review, rationalize, and migrate legacy Workflow Rules and Process Builder automations to modern Salesforce automation solutions where appropriate.
Build and maintain reports and dashboards that provide visibility into sales pipelines, operational performance, subscription revenue, and key business metrics, including monthly recurring revenue (MRR), annual recurring revenue (ARR), and churn.
Administer Case Management workflows, assignment rules, service processes, and related automation to improve service delivery and operational efficiency.
Manage and maintain integrations between Salesforce and connected platforms, including NetSuite through Celigo/integrator.io, GoHighLevel, HubSpot, Dialpad, PDF Butler, Apollo, Outlook, and Microsoft Teams.
Configure, monitor, and troubleshoot API-based and webhook-based integrations to maintain reliable data synchronization across business systems.
Support deployment and release management activities across sandbox and production environments using change sets, Metadata API, and Salesforce CLI.
Maintain data integrity through validation rules, regular audits, duplicate management, data cleanup, and continuous process improvements.
Investigate and resolve end-user issues, provide technical support, and develop clear documentation and training materials to encourage effective platform adoption.
Collaborate with technical and non-technical stakeholders across departments to understand operational challenges and deliver scalable Salesforce solutions.
Identify opportunities to simplify workflows, improve automation, and strengthen Revenue Operations (RevOps) processes.
Use AI-assisted tools to support administration, troubleshooting, documentation, and process optimization while maintaining quality and appropriate oversight.
Stay informed about Salesforce platform releases, emerging technologies, and industry best practices to continuously improve the environment.
Requirements:
8+ years of hands-on Salesforce Administration experience, preferably in complex, highly automated environments.
A valid Salesforce Administrator certification is required.
Strong practical expertise in Salesforce Flow automation, including designing, implementing, maintaining, and troubleshooting advanced flows.
Proven administration experience across both Salesforce Sales Cloud and Service Cloud.
Strong understanding of Salesforce security architecture, including profiles, permission sets, roles, sharing rules, and access management.
Experience managing third-party integrations and troubleshooting API-based and webhook-based data synchronization.
Demonstrated ability to build and maintain reports and dashboards for sales, service operations, financial reporting, and business performance monitoring.
Experience supporting data quality initiatives, automation improvements, release management, and platform maintenance.
Familiarity with Salesforce deployment tools and processes, including change sets, Metadata API, and Salesforce CLI.
Strong analytical, troubleshooting, and problem-solving skills, with the ability to resolve complex operational and technical issues.
Excellent written and verbal communication skills, including the ability to document technical processes and explain solutions to non-technical stakeholders.
Ability to work independently, prioritize competing demands, and collaborate effectively across cross-functional teams.
Comfort using AI tools such as ChatGPT, Claude, or similar solutions to improve administration workflows, technical troubleshooting, and documentation.
Preferred qualifications:
Salesforce Advanced Administrator and/or Platform App Builder certification.
Experience integrating Salesforce with NetSuite and middleware platforms such as Celigo/integrator.io.
Familiarity with HubSpot, GoHighLevel, Dialpad, PDF Butler, Apollo, or comparable business applications.
Experience working with subscription-based business models and metrics, including MRR, ARR, and customer churn.
Exposure to low-code/no-code automation practices and Revenue Operations workflows.
Salesforce Platform Developer I certification.
Experience in healthcare, SaaS, marketing, or agency environments.
A bachelor's degree in Computer Science, Business, Marketing, or a related field, or equivalent practical experience.