Job Description
The Senior Specialist, Business Insights & Analytics (BIA) is a strategic analytics partner supporting commercial, marketing, and omnichannel decision-making across priority therapeutic areas. This role transforms complex internal and external data into clear, actionable insights that shape brand strategy, customer engagement, sales effectiveness, and business performance.
Acting as a data translator, the Senior Specialist BIA bridges business needs with analytics, data science, market research, and technology teams. The role contributes actively to a data-driven culture, ensures alignment with global analytics frameworks, and may mentor junior analysts while collaborating within the international BIA community.
Primary Responsibilities
1. Business & Commercial Insights
- Analyze current and historical performance data to identify trends, opportunities, and risks across brands, campaigns, customers, and channels.
- Provide fact-based recommendations to support marketing strategy, sales execution, forecasting, and omnichannel effectiveness.
- Translate complex analytics into clear narratives tailored to senior and nontechnical stakeholders.
- Deliver ad-hoc analyses to support strategic and operational decision making.
2. Performance Measurement & Reporting
- Contribute to the design of dashboards and standard reports tracking KPIs related to brand performance, sales force effectiveness, and customer engagement.
- Ensure consistency and robustness of KPIs across therapeutic areas and functions.
- Monitor campaign, brand, and omnichannel performance, highlighting insights and opportunities.
- Continuously improve reporting processes in collaboration with IT, global teams, and external partners.
3. Advanced Analytics & Synthesis
- Leverage advanced analytics outputs (e.g. forecasting, segmentation, spend optimization) to enrich insights and recommendations.
- Partner closely with Data Science teams to contribute to or interpret predictive models when relevant.
- Support business planning and forecasting accuracy through analytical input and scenario analysis.
- Identify and integrate new data sources such as primary or secondary Market Research.
- Partner with IT, Data Stewards, and external providers to ensure data quality, integrity, and governance.
- Support compliant data usage in line with local and global policies (e.g. GDPR, market research standards).
4. AI-Enabled Productivity & Insights
- Embraces AI as a core capability and proactively identifies opportunities to apply AI solutions to business challenges and operational processes.
- Champions the responsible adoption of AI, balancing innovation with governance, compliance, and ethical considerations.
- Uses AI tools to augment analysis, decision-making, content development, and workflow execution, improving team productivity and business impact.
- Contributes to and supports the design and implementation of AI-enabled solutions that deliver measurable value and accelerate business outcomes.
5. Cross-Functional Collaboration & Enablement
- Act as a trusted analytics partner to Marketing, Sales and DHH Capabilities Enablement teams.
- Collaborate within the global BIA community to share best practices and ensure strategic alignment.
- Contribute to data literacy initiatives and mentor junior analysts where applicable.
Qualifications & Experience
- Master’s degree in Business, Economics, Statistics, Data Science, or related field
- 5+ years in analytics or data analysis (regulated industry preferred)
- Commercial, marketing, or sales support experience required; pharma/healthcare a plus
- Advanced skills with Excel, SQL, Tableau, Power BI; Python/R knowledge is beneficial
- Working knowledge of AI and Generative AI technologies, including responsible and compliant use within a business environment.
- Experience leveraging AI tools to improve productivity, analysis, content development, and decision-making.
- Ability to interpret complex data, deliver actionable insights, and communicate effectively
- Strategic problem solver with strong business acumen and storytelling skills
- Collaborative team player experienced across business and technical teams
- Adaptable and willing to learn new tools and approaches
- Professional English for global collaboration is required; fluency in local language is preferred
Required Skills:
Advanced Analytics, Business Analysis, Complex Analysis, Customer Engagement, Data Literacy, Governance Management, Measurement Reporting, Predictive Analytics, Program Management, Stakeholder Relationship Management
Preferred Skills:
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Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
Regular
Relocation:
VISA Sponsorship:
Travel Requirements:
Flexible Work Arrangements:
Hybrid
Shift:
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Hazardous Material(s):
Job Posting End Date:
10/31/2026
*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
