VML

Freelancer Senior UI Designer

We are seeking a Freelancer Senior UI Designer to lead visual design direction and execution across digital programs and platforms. The ideal candidate brings strong UI craft, CRM experience, healthcare/pharmaceutical client experience, and T-shaped design talent with expertise across both UX and UI.

This freelance role combines hands-on design leadership, design-system thinking, modular asset creation, and the strategic use of AI to improve design quality, consistency, and efficiency.

Responsibilities

• Define, evolve, and scale design systems across products and platforms.
• Establish visual direction and ensure consistency across digital experiences.
• Design intuitive, polished interfaces for CRM and other digital platforms.
• Build and maintain modular asset libraries that support scalable, efficient production.
• Translate brand and business requirements into compelling UI experiences.
• Partner with UX, strategy, technology, and cross-functional teams to deliver cohesive experiences.
• Apply T-shaped design skills, contributing across both UX and UI when needed.
• Integrate AI tools and workflows to accelerate exploration, production, and quality.
• Represent and advocate for strong visual craft across teams and client engagements.
• Apply experience working with healthcare and pharmaceutical clients, including the ability to navigate regulated environments and complex stakeholder needs.

Qualifications

• Senior-level experience in UI/product/digital design, preferably in an advertising agency or marketing environment.
• Proven CRM experience.
• Experience creating and managing modular design and asset libraries.
• Demonstrated experience working with healthcare and/or pharmaceutical clients.
• Strong portfolio showcasing exceptional UI, visual design, and design-system work.
• T-shaped skill set: deep expertise in UI with strong working knowledge of UX, interaction design, and user-centered design principles.
• Experience defining visual direction and maintaining design consistency across multiple platforms.
• Strong understanding of responsive design, accessibility, and modern digital design patterns.
• Experience using AI tools to enhance design exploration, iteration, and production.
• Excellent communication, collaboration, and presentation skills.
• Ability to work independently as a freelancer while managing priorities, timelines, and deliverables.

What Success Looks Like

The successful candidate will elevate the visual quality of digital experiences, create scalable design solutions, strengthen design-system adoption, and bring a balance of UI creative craft, UX thinking, CRM expertise, healthcare/pharma experience, and AI-enabled efficiency to every engagement.

What You’ll Need:

• Ideally 3-6+ years of UI Design working with campaign management, project and product launch teams as well as demonstrated experience in advertising or marketing communications; a minimum of 3+ years of hands-on experience in an Ad Agency is required
• Self-driven with proven experience working with multi-disciplinary teams (CX, CRM, Strategy, Data, Creative, Project Management) across North American offices
• Good understanding of emerging standards, user-centered design, the consumer journey, optimization and search practices
• High EQ and the ability to read what a team needs to help motivate them