The Senior Vice President, Marketing – Finance & Credit and Risk is a global commercially-minded, strategic leader with a proven track record of translating strategy into measurable growth, market impact and commercial outcomes. This role translates business strategy, product innovation, and customer insights into compelling market narratives, differentiated go-to-market programs, and measurable commercial outcomes that advance Dun & Bradstreet's leadership in data and AI.
Go-to-Market & Growth:
• Develop and execute an integrated marketing growth strategy that increases awareness, engagement, pipeline, and revenue performance across priority markets and customer segments for D&B’s Finance & Credit and Risk Operating Units.
• Bring market, customer, competitive, and performance insights to influence product, commercial, and growth strategies.
• Own Marketing's contribution to pipeline generation and revenue growth across the assigned operating units.
• Develop and execute integrated go-to-market strategies that increase demand, customer engagement, and market penetration.
• Ensure marketing investments are aligned to business priorities and deliver measurable commercial outcomes.
• Partner with Corporate Communications and Brand/Content/Event teams to strengthen executive visibility, thought leadership, industry influence, and brand reputation.
Positioning & Product Marketing:
• Partner with OU General Managers and Product leaders to define and evolve positioning, messaging, and go-to-market strategy.
• Translate product innovation, customer value, and competitive differentiation into clear, compelling narratives that resonate across customer and partner channels.
• Drive ownership, accountability, and alignment across product marketing, demand generation, communications, events, and sales and partnership activities.
Commercial Partnership:
• Serve as a strategic advisor to business leaders by bringing customer, market, competitive, and performance insights into planning and decision-making.
• Partner closely with sales leadership to strengthen go-to-market execution, improve conversion performance, and accelerate growth.
• Equip commercial teams with the messaging, content, proof points, and sales tools needed to succeed throughout the customer lifecycle.
AI & Operational Excellence:
• Champion the adoption of AI and agentic capabilities across marketing to improve productivity, accelerate execution, enable personalization at scale, and create competitive advantage.
• Identify opportunities to apply AI across research, content creation, campaign development, analytics, and workflow optimization.
• Manage marketing investment decisions and resource allocation to maximize business impact and return on investment.
• Lead and own disciplined planning, measurement, reporting, and optimization across all marketing initiatives.
Leadership:
• Act as the primary marketing advisor to Operating Unit General Managers, influencing portfolio, investment, and commercial decisions through customer, market, and competitive insights.
• Represent Marketing in executive-level planning and business reviews, ensuring alignment between corporate strategy, operating unit priorities, and go-to-market execution.
• Serve as a member of the Marketing, Brand & Communications leadership team, helping to shape enterprise growth priorities, resource allocation, and long-term business strategy.
• Manage significant marketing investments and resources across multiple business units to maximize growth and business impact.
• Lead a multi-disciplinary marketing organization spanning product marketing, demand generation, and go-to-market strategy across multiple operating units.
• Lead and coach a high-performing team, fostering a culture of accountability, collaboration, speed, and innovation.
• Establish clear priorities, performance expectations, and ownership across the organization.
• Maintain strong alignment with Marketing, Brand & Communications team members, sales, product, and executive leadership teams on business objectives and growth priorities.
Measures of Success:
• Increased market awareness and category leadership.
• Stronger positioning and differentiation across key markets.
• Growth in marketing-influenced pipeline, demand generation, and revenue contribution.
• Improved commercial effectiveness through stronger sales enablement and go-to-market execution, in partnership with the OUs and Commercial teams.
• Greater adoption and market visibility of AI solutions.
• Clear measurement of marketing performance and return on investment.
