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Bengaluru, Karnataka, India
Hybrid
Purpose of Job
We are looking for an SEO Content Specialist to join our India Marketing team and help strengthen how we create, optimize, and manage content across Beghou’s marketing channels.
This role will sit at the intersection of content, SEO, GEO and AI-led discovery, and thought leadership. The individual will help ensure search and discoverability considerations are built into our content development process from the beginning rather than applied as a final optimization step. They will work closely with our internal content, growth, design, solution, and subject matter expert teams, as well as an external technical SEO agency.
This is a hands-on content role. You will help move content from brief to first draft and through review, optimization, and publishing, while also supporting Beghou’s broader ongoing thought-leadership program and solution- and product-related marketing content.
The role is focused primarily on SEO content and content development. Technical SEO and specialized marketing measurement will be supported by external partners.
1. Content Development and Execution
Own content process end to end - from brief through drafting, SME review, editing, optimization, and publishing
Write and edit website copy, articles, landing pages, campaign content, nurture content, and other marketing materials
Work with subject matter experts to translate complex ideas into clear, useful, audience-friendly content
2. Thought Leadership Content Support
Support the ongoing development of Beghou’s broader thought-leadership content, working closely with internal SMEs and Marketing stakeholders
Help translate SME input, research, interviews, presentations, and other source material into strong content drafts
Support development and refinement of articles, reports, perspectives, and other thought-leadership formats
3. SEO Integration Across Content
Ensure SEO best practices are incorporated into new content from the outset
Translate agreed keyword, topic, and search-intent recommendations into effective content briefs and drafts
Optimize titles, headings, metadata, page copy, internal linking, URLs, and content structure where appropriate
Align content with relevant keywords and search intent without compromising readability or subject matter quality
Help ensure SEO principles are consistently reflected across articles, landing pages, thought leadership, campaigns, and other digital content
Understand how Generative Engine Optimization (GEO), AI-led search, and evolving discovery behaviors are changing how audiences find and consume content, and reflect relevant practices in content development
4. Content Performance and Optimization
Use insights provided by SEO and measurement partners to understand how content is performing
Translate performance findings into practical content actions such as refreshing, expanding, restructuring, or consolidating content
5. AI-Enabled SEO Workflows
Explore practical ways to embed AI more deeply into SEO, GEO, and content discovery workflows, including research, content briefing, optimization, content refreshes, and QA
Stay informed on how AI-driven and answer-based search is changing content discovery and incorporate relevant learnings into our SEO and content approach
6. Content Governance and Continuous Improvement
Help establish practical SEO and content guidelines, templates, and checklists for the broader Marketing team
Maintain visibility into priority content deliverables and ensure drafts and updates progress against agreed timelines
3–5 years of experience in SEO content, content marketing, digital content, or a related role
Prior experience working in healthcare, life sciences, pharmaceuticals, or a related healthcare environment preferred
Strong understanding of on-page SEO, keyword research, search intent, content optimization, and internal linking
Familiarity with GEO, AI-led search, answer-based search, and emerging approaches to content discovery
Demonstrated experience writing and editing high-quality digital content
Experience supporting thought-leadership or subject matter expert-led content is preferred
Experience developing content for solution or product marketing, campaigns, nurture programs, and landing pages is preferred
Strong editorial judgment and attention to detail
Ability to simplify complex subjects and work effectively with subject matter experts
Experience using SEO and content tools; familiarity with platforms such as SEMrush, Google Search Console, GA4, HubSpot, or similar tools is helpful
Strong written and verbal communication skills in English, including working with global stakeholders
Ability to manage multiple content pieces and stakeholders simultaneously and maintain delivery timelines
Comfortable taking ownership and working effectively in an evolving environment
Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field
Postgraduate qualification or MBA preferred, but not required
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