SEO Director

Accountabilities:

• Own the continuous development and improvement of the SEO service offering, identifying opportunities to strengthen strategies, processes, tools, efficiency, and client outcomes.
• Define and oversee SEO strategies covering keyword research, content optimization, link building, outreach, local SEO, and other initiatives aligned with client objectives.
• Monitor search engine developments, algorithm changes, emerging technologies, and industry trends to ensure strategies remain effective and competitive.
• Own SEO performance reporting and communicate departmental results, opportunities, risks, and strategic recommendations to client success teams and leadership.
• Recruit, onboard, train, coach, and mentor SEO Specialists and Senior SEO Specialists, creating a culture of accountability, collaboration, and continuous development.
• Establish regular training programs covering SOPs, documentation, process changes, and quality expectations while providing ongoing coaching and feedback.
• Delegate execution effectively while maintaining focus on leadership, strategic direction, process oversight, and performance management.
• Serve as the final escalation point for complex or high-priority SEO issues and ensure appropriate resolutions are delivered.
• Manage team capacity, workload distribution, and resource planning to ensure deliverables are completed efficiently and consistently meet client expectations.
• Establish and oversee standards for Google Business Profile management, optimization, and recurring posting processes across the client portfolio.
• Standardize keyword research, SEO audits, competitive reviews, reporting, and analysis processes to ensure consistency and quality.
• Drive timely delivery of SEO performance reports and analyses within agreed SLA requirements.
• Approve new templates, tools, workflows, and process improvements in collaboration with technology and innovation stakeholders.
• Maintain accurate and up-to-date SOPs, training materials, process documentation, video walkthroughs, and workflow diagrams.
• Evaluate SEO tools, platforms, and resources to improve operational efficiency, reporting accuracy, and overall service capabilities.
• Monitor SEO performance through weekly metrics, audits, quality-control frameworks, and data reviews.
• Ensure the accuracy and reliability of SEO data, keyword rankings, analysis, and client reporting.
• Track SLA compliance across reporting, onboarding, and other client deliverables while maintaining established quality standards.
• Partner with Client Success Managers and Project Managers to align SEO strategies with client goals, onboarding requirements, and custom requests.
• Collaborate with Product, Technology, Analytics, Sales, Creative, and other teams to improve SEO tools, automation, reporting, and service delivery.
• Contribute SEO expertise and strategic insights to broader organizational initiatives and decision-making.

Requirements:

• 5+ years of professional SEO experience, including demonstrated team leadership or management experience.
• Deep understanding of search engine algorithms, ranking factors, technical SEO principles, and organic search strategy.
• Strong proficiency with SEO and analytics platforms such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Local Viking.
• Practical experience with keyword research, data-mining, competitive analysis, SEO audits, and performance evaluation.
• Ability to conduct and review competitive audits and WIT Test Reviews, using findings to identify actionable SEO improvements.
• Comfortable analyzing and interpreting large volumes of data consistently and translating insights into strategic recommendations.
• Proficiency with WordPress, SEO plugins, and basic HTML.
• Advanced analytical capabilities with Google Analytics and related measurement platforms.
• Practical familiarity with Web 20 Ranker and link-building strategies.
• Demonstrated experience training, mentoring, and developing SEO specialists and creating effective team processes.
• Strong process orientation with experience creating SOPs, documentation, scalable workflows, and quality-control frameworks.
• Excellent organizational, time-management, prioritization, and problem-solving skills.
• Strong written and verbal communication skills, including excellent English writing, editing, and presentation abilities.
• Strong cross-functional collaboration skills and the ability to work effectively with Sales, Creative, Analytics, Client Success, and other stakeholders.
• Adaptable and proactive mindset, with a strong commitment to continuous learning and staying current with search trends, algorithm updates, and emerging SEO tools.
• Experience in automotive or roofing industry marketing is preferred.
• Applicants must be independent freelancers and not represented by another agency.
• Candidates must currently be based in Asia or Latin America.
• Fluent written and spoken English is required, as the entire application and evaluation process is conducted in English.

Benefits:

• Fully remote, work-from-home opportunity with the flexibility to work from anywhere in the world, subject to location requirements.
• Flexible daily schedule designed to support productivity and work-life balance.
• High degree of autonomy and ownership without unnecessary micromanagement.
• Unlimited paid time off, with advance notice and manager approval.
• Paid sick days to support employee wellbeing.
• Maternity and paternity leave for eligible team members.
• Opportunities for career progression and increased responsibility within a fast-growing environment.
• Professional development and training opportunities in digital marketing, advertising, and leadership.
• Quarterly performance-based bonuses tied to individual contributions and organizational success.
• Paid referral program with rewards for successful talent referrals.
• Health and fitness reimbursement, including support for health insurance or gym membership after the applicable tenure period.
• Collaborative, distributed working environment that values accountability, helpfulness, dedication, and results.