Fan Strategy Manager

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: 

• Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. 

• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.

• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone.  We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
 

Job Title: Fan Strategy Manager

A little bit about our team:

Our Commercial team is at the forefront of driving digital innovation, fan engagement, and commercial growth across Warner Music ANZ SEA. We work collaboratively to connect our incredible roster of artists with audiences across Australasia and South East Asia. In this team, you will collaborate with passionate professionals in Artist Strategy and Marketing to build lasting relationships with fans and create memorable experiences.

Your role:

As our Fan Strategy Manager, you will lead the charge in transforming casual music listeners into dedicated superfans across digital and physical spaces. This is an exciting opportunity to shape the future of fan engagement by creating immersive experiences, from Discord events to physical activations. You will work at the very heart of music culture, collaborating daily with talented artist strategy and marketing teams to build thriving communities. In this vibrant role, you will bring your creativity and passion for digital connection to life every single day within our supportive Sydney office.

Here you’ll get to:

• You will develop and execute innovative strategies that deepen fan engagement across both digital and physical touchpoints.
• You will partner with our Artist Strategy team to organise and deliver exciting in-person experiences including listening parties, pop-up events, and activations.
• You will build and grow highly active digital communities on platforms such as Discord and WhatsApp, and other community platforms.
• You will design and execute personalised email and SMS campaigns that keep fans connected and informed.
• You will identify opportunities to turn casual listeners into superfans by analysing campaign data and fan behaviour.
• Working with a team, you will oversee social channel execution for official Warner pages and artist HQ accounts to ensure high-quality and creative content.
• You will drive initiatives to capture valuable first-party data through registrations, sign-ups, and competitions.
• You will collaborate with data teams to ensure all fan data is managed responsibly and utilised to optimise the fan journey.

About you:

• You have strong experience in community management, fan engagement, and campaign management within the entertainment or music industry.
• You understand how fan ecosystems and communities interact and thrive
• You are passionate about connecting artists and fans through creative digital moments and memorable physical events.
• You enjoy working in a collaborative, fast-paced environment where you can coordinate with multiple teams.
• You are confident acting as the key point of contact for internal stakeholders across the campaigns you manage.
• You have a deep understanding of fan acquisition platforms like Co:Brand, Laylo, and first-party data collection.
• You have personal or professional experience participating in artist fandoms on Discord, Whatsapp and other digital community platforms.
• You will bring an analytical mindset to interpret fan insights and utilise them to improve campaign performance.
• You have outstanding organisational skills and the ability to manage multiple projects simultaneously.

We’d love it if you also had:

• You have experience using tools such as Airtable, Canva, Laylo, or Discord.
• You have worked with e-commerce teams on direct-to-consumer email marketing initiatives.

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Independent Minds. Major Sound.

Love this job and want to apply?

Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

 

Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.

 

Thanks for your interest in working for WMG. We love it here, and think you will, too.
 

This position requires a minimum of 3 days per week in the office. We value in-office collaboration, which is essential for talent development and strong working relationships. #LI-Onsite

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.