As part of Learfield Studios, the Social Content Specialist plays a vital on-site role supporting PRORODEO Partnerships through the development and execution of original, branded, and sponsored content. Reporting to the Content Producer and partnering closely with local sales teams, this position collaborates with Learfield content teams, PRCA media and marketing teams, and other key stakeholders to create engaging video, social, and graphic content that enhances fan engagement and drives revenue opportunities across PRCA digital and social platforms.
This role requires a highly creative individual with strong content production and graphic design capabilities who can bring ideas to life from concept through execution.
Essential Functions and Responsibilities
- Assist in creating original, branded and video and social content to drive fan engagement across social channels and generate revenue opportunities for local sales staff.
- Lead creation of visual marketing materials and website graphics for a diverse set of clients and rodeo committees.
- Use graphic design software to develop unique fonts, color schemes, shapes and other design elements that portray the company’s brand.
- Support the development of custom-branded social content for local Learfield property sales teams.
- Assist in the creation of content for various platforms including but not limited to multimedia audio/video, animation, graphics, and sponsorable content.
- Serve as a liaison—alongside the Content Producer—between the department content team, local Learfield sales teams, and national sales.
- Collaborate with content team to produce branded content in the defined voice and tone of each account, across all social media platforms, including emerging channels.
- Support the creative process from concept through final deliverables, including writing, producing, shooting, and occasionally overseeing editing.
- Works closely with the Digital Assets Manager, the Content Strategy & Distribution Manager and the Media Publications Director to ensure internal and external assets are updated.
- Work closely with the Content Strategy & Distribution Manager Coordinator to support and organize social media content and help drive sponsor brand positioning to deliver on contractual obligations.
- Works with Director of Licensing and Merchandising to design and create graphics for merchandise.
- Assist the Supervising Producer in the creative development of Learfield-led original content initiatives.
- Participate in the production of Learfield live-action shoots and other on-site content opportunities at PRORODEO Partnerships.
Minimum Qualifications
- 3+ years of experience in developing creative video content that has driven engagement and measurable results.
- 1+ year of graphic design experience
- Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign and Premiere Pro) and Microsoft Office Suite. (Outlook, PowerPoint, Excel, Word and Access databases).
- Ability to meet deadlines and thrive in a fast-paced, dynamic environment.
- Demonstrated ability to collaborate effectively with content creators, partners, and other stakeholders.
- Excellent communication skills, including the ability to present concepts and strategies to executive leadership.
- Creative thinker with the ability to generate ideas that support project goals and initiatives.
- Strong administrative, critical-reasoning, and problem-solving skills.
- Highly organized, efficient, and strong attention to detail.
Preferred Qualifications:
- Experience using Adobe Creative Cloud.
- Experience working in the sports industry
The approximate national base pay range for this position is $16.88 to $22.71/ hour. Please note that this is a good faith estimate for the position at the time of posting. Individuals may also be eligible for an annual discretionary bonus and/or sales compensation based on individual and company performance. Placement on the range may vary based on factors including but not limited to job-related knowledge, skills, and experience, and geographic location. The pay rate will comply with all minimum federal, state, and local wage/salary requirements.
Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.
Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
