Social Media Manager

Accountabilities:

Develop and execute AI-driven marketing strategies focused on campaign automation, audience segmentation, personalization, predictive analytics, and customer engagement.
Lead, mentor, and manage a high-performing marketing team across performance marketing, content creation, and design, fostering collaboration and continuous improvement.
Leverage AI-powered marketing platforms such as ChatGPT, Jasper, HubSpot AI, AdCreative.ai, Salesforce Einstein, and similar tools to enhance campaign efficiency, content production, and marketing outcomes.
Plan and execute integrated marketing campaigns across multiple channels to support product and service launches, strengthen brand awareness, and drive customer acquisition.
Use AI-generated content, real-time marketing insights, and audience data to develop relevant, personalized campaigns that improve engagement and conversion rates.
Optimize customer acquisition and conversion funnels through behavior-based triggers, dynamic content, customer journey analysis, and conversion path optimization.
Collaborate closely with Sales and Product teams to align marketing strategies with business priorities, generate qualified leads, and contribute to pipeline growth.
Monitor campaign performance through analytics platforms, AI-powered dashboards, and reporting tools, making timely, data-driven adjustments to improve results.
Manage marketing budgets, allocate resources effectively, and measure campaign profitability and return on investment (ROI).
Design and conduct A/B tests and other marketing experiments to evaluate campaign effectiveness, validate hypotheses, and identify opportunities for improvement.
Track marketing KPIs, customer acquisition costs, conversion rates, engagement metrics, and other performance indicators to guide strategic decisions.
Stay informed about emerging AI marketing technologies, automation capabilities, industry trends, and digital marketing best practices.
Identify opportunities to improve marketing processes, scale successful campaigns, and increase productivity through technology and data-driven workflows.
Requirements:
A bachelor's degree in Marketing, Data Science, Business Administration, or a related field.
At least 5 years of marketing experience, including a minimum of 2 years leading or managing AI-enhanced marketing campaigns.
Hands-on experience with AI-powered marketing and automation platforms such as HubSpot, Jasper, Salesforce Einstein, ChatGPT, Mutiny, or equivalent tools.
Strong proficiency in marketing analytics and reporting platforms, including Google Analytics, Looker, Tableau, or comparable solutions.
Demonstrated understanding of marketing KPIs, customer acquisition strategies, growth loops, conversion funnels, campaign performance, and ROI measurement.
Experience planning and managing multi-channel marketing campaigns, using data and experimentation to improve performance.
Proven leadership and team management skills, with the ability to mentor professionals across performance marketing, content, and design.
Strong analytical thinking, problem-solving abilities, and a proactive, innovation-driven mindset.
Excellent written and verbal communication skills, with the ability to present marketing insights, coordinate cross-functional initiatives, and communicate effectively with stakeholders.
Knowledge of SEO, SEM, paid media, email marketing, CRM platforms, and marketing automation.
Ability to balance strategic planning with hands-on campaign execution in a dynamic, results-oriented environment.
Strong organizational skills and the ability to manage multiple projects, competing priorities, and marketing budgets effectively.
Preferred qualifications:
Experience in B2B, SaaS, technology, healthcare, or IT services industries.
Previous experience managing AI-powered, multi-channel marketing campaigns at scale.
Familiarity with advanced marketing automation, customer segmentation, predictive analytics, and personalized campaign strategies.
Experience collaborating with Sales and Product teams to improve lead generation, customer acquisition, and revenue growth.
Candidates who combine strategic marketing expertise with practical experience using AI and automation tools will be particularly well suited to this opportunity.
Benefits:
Remote work: Work from anywhere in India.
Full-time opportunity: A full-time position with the opportunity to influence marketing strategy and business growth.
AI-driven innovation: Work with modern AI tools, marketing automation platforms, and data-driven technologies.
Leadership opportunities: Lead and mentor a marketing team while helping shape campaign strategy and execution.
Cross-functional collaboration: Partner with Sales, Product, Content, and Design teams to deliver integrated marketing initiatives.
Measurable business impact: Drive customer acquisition, campaign performance, brand visibility, and marketing ROI.
Professional development: Build expertise in emerging AI marketing technologies, analytics, automation, and performance optimization.
Dynamic work environment: Contribute to a collaborative, technology-focused team that values innovation and continuous improvement.