Summary
The Social Media Manager leads social media strategy and execution across the Mary Free Bed Rehabilitation System. This role uses audience insights and performance data to strengthen channel strategy and guide social content development. A hands-on content leader, the Social Media Manager informs the development and evolution of effective, on-brand content while leading and mentoring a growing team responsible for creating, editing, producing and publishing social media content. This role is onsite at the Mary Free Bed Grand Rapids Campus.
Essential Job Responsibilities
- Develops and leads Mary Free Bed’s systemwide organic social media strategy in support of organizational and marketing priorities.
- Manages and mentors a growing team responsible for creating, editing, producing, publishing and optimizing social content.
- Defines channel strategies, audiences, objectives and content approaches across Mary Free Bed social platforms.
- Responsible for social media measurement and reporting, establishing KPIs and benchmarks for channels, campaigns and content.
- Owns the social editorial calendar, balancing campaigns, organizational priorities, evergreen content and timely opportunities.
- Translates performance data, audience behavior and social listening into actionable recommendations for social strategy and content.
- Collaborates with writers, designers, photographers, videographers and marketing strategists on social campaigns and content.
- Identifies trends, emerging platforms and new opportunities to strengthen Mary Free Bed’s social presence and audience engagement.
- Serves as a hands-on content leader developing original social content from concept through publication.
- Edits and proofreads compelling social copy that reflects the Mary Free Bed voice and adapts naturally across platforms and audiences.
- Helps identify compelling stories across the Mary Free Bed system and determine how to tell them effectively through social media.
- Ensures social content consistently meets Mary Free Bed brand, voice, accessibility and quality standards.
- Develops scalable social media standards, workflows and best practices for Mary Free Bed programs, locations and partnerships.
- Manges and defines internal social programs, including training, resources, toolkits and brand guidance.
- Provides social media expertise, consultation and training to employees, clinicians and leaders throughout the system.
- Provides strategic, editorial and creative direction that strengthens content quality and develops team capabilities.
- Oversees multiple projects, stakeholders and deadlines within a project management system.
- Completes other duties as assigned.
· We’ll embrace all people by:
o Treating everyone with dignity and respect.
o Opening more doors to opportunity for others to succeed.
o Growing talent and people.
o Ensuring a welcoming experience for all we serve, regardless of origin, race, religion, disability, sexual orientation or socioeconomic status.
o Taking action against discrimination.
o Honoring our differences and how we collaborate.
o Educating staff, patients and the communities we care for.
o Restoring hope and freedom, together.
Customer Service Responsibilities
Demonstrate excellent customer service and standards of behaviors as well as encourages, coaches, and monitors the same in team members. This individual should consistently promote teamwork and direct communication with co-workers and deal discretely and sensitively with confidential information.
Responsibilities in Quality Improvement
Contribute by identifying problems and seeking solutions. Promote patient/family satisfaction where possible; participates in departmental efforts to monitor and report customer service.
Essential Job Qualifications
- Bachelor’s degree in marketing, communications, journalism, digital media or a related field, or equivalent professional experience.
- 7 - 10 years of progressive professional experience in social media and digital content space.
- 3-5 years of experience leading and developing teams, with demonstrated expertise in social media strategy.
- Demonstrated experience developing and leading social media strategy for a brand, organization or agency.
- Exceptional writing, editing and storytelling skills with demonstrated expertise creating content for social media.
- Strong portfolio demonstrating social content, writing, campaigns, and measured strategic work. A portfolio or work samples must be submitted with the application.
- Demonstrated results from social media projects, including engagement, audience growth, reach, video performance, traffic or other relevant metrics.
- Experience using social analytics, reporting and audience insights to guide strategy and content decisions.
- Advanced knowledge of major social platforms, platform-native content, audience behavior and emerging trends.
- Advanced skills with social media management, analytics and listening tools such as Sprout Social, Meta Business Suite and/or comparable platforms.
- Skilled in content creation platforms (Adobe Creative Cloud, Canva, CapCut or comparable tools).
- Demonstrated ability to create within established brand standards and maintain a consistent voice across platforms.
- Strong project management skills with the ability to manage multiple priorities, stakeholders and deadlines.
- Understanding of accessibility, privacy and reputational considerations associated with social media.
- Confident, energetic mentor, trainer and speaker in corporate and health care settings.
- Proficiency with MS Office programs (Outlook, Word, Excel, PowerPoint).
- Ability to work effectively in a fast-paced, highly collaborative environment.
Preferred Job Qualifications
- Experience developing employee social media ambassador or advocacy programs.
- Experience supporting social media across a multi-location or complex organization.
- Experience in health care, rehabilitation, wellness or another regulated industry.
- Knowledge of HIPAA requirements related to health care marketing and social media.
- Experience with paid social media, community management and social listening.
- Knowledge of ADA and digital accessibility standards.
- Experience using project management and agentive tools to enhance workflows while maintaining privacy, quality and brand integrity.
Physical Requirements for Essential Job Qualification
Levels:
- None (No specific requirements)
- Occasionally (Less than 1/3)
- Frequently (1/3 to 2/3)
- Majority (More than 2/3)
Remain in a stationary position: Majority
Traverse or move around work location: Occasionally
Use keyboard: Frequently
Operate or use department specific equipment: None
Ascend/Descend equipment or ladder: None
Position self to accomplish the Essential Functions of the role: None
Receive and communicate information and ideas for understanding: Frequently
Transport, position, and/or exert force:
Up to 10 pounds: Occasionally
Up to 25 pounds: None
Up to 50 pounds: None
Up to 75 pounds: None
More than 100 pounds: None
Other weight: Up to___ pounds _____
Other: _____
Consistent with the Americans with Disabilities Act (ADA), it is the policy of Mary Free Bed Rehabilitation Hospital to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment, including the application process. If reasonable accommodation is needed, please contact the Talent Acquisition team at recruitment@maryfreebed.com.
Mary Free Bed is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, genetic information, veteran status, disability or other legally protected characteristic.
