Want to know if this job is worth applying to?
New York, New York, United States
Remote only
Company Description
Depop is a peer-to-peer circular fashion marketplace where anyone can buy, sell and discover secondhand fashion. Our mission is simple: to make fashion circular by making secondhand as exciting and rewarding as buying new.
Founded in 2011, Depop’s diverse community has helped move resale into the mainstream, where buying secondhand is no longer an alternative, but how people of different ages now engage with fashion. Today, more than 56 million registered users come to Depop to find great value, express their own personal style and give clothes a longer life. We believe that everything you want already exists, and our role is to help people discover it.
Powered by a team of over 500 people, our company is headquartered in London, with offices in New York. In 2021, Depop became a wholly-owned subsidiary of Etsy - the global marketplace for unique and creative goods - and continues to operate as a standalone company. For more information, visit www.depop.com
We aim to create an inclusive environment where everyone is welcome, no matter who they are or where they’re from. Just as our platform connects people globally, we believe our workplace should reflect the diversity of the communities we serve. We thrive on the power of different perspectives and experiences, knowing they drive innovation and bring us closer to our users.
We’re proud to be an equal opportunity employer, providing employment opportunities without regard to age, ethnicity, religion or belief, gender identity, sex, sexual orientation, disability, pregnancy or maternity, marriage and civil partnership, or any other protected status. We’re continuously evolving our recruitment processes to ensure fairness and are open to accommodating any needs you might have.
AI Disclosure: We use AI tools (Google Gemini) to help our team source and review applications for roles with a high volume of applications. These tools assist our recruiters in identifying great talent but do not replace human decision-making. At Depop, every hiring decision is made by a human.
If, due to a disability, you need adjustments to complete the application, please let us know by sending an email with your name, the role to which you would like to apply, and the type of support you need to complete the application to adjustments@depop.com.
Compensation:
$93,000 - $110,000
The Role
As Social Media Manager, you'll lead the day-to-day strategy and execution of Depop's owned social channels, with a primary focus on Instagram and TikTok.
You'll partner closely with the Head of Social & Influencer Marketing to shape our editorial voice, develop platform-native content, and bring ideas to life from concept through publishing.
This is a highly collaborative role that blends strategy, creative thinking, content production, writing, analytics, and leadership.
You'll work cross-functionally with our Influencer, Creative, Brand Marketing, PR, and Community teams to ensure our social presence is culturally relevant, engaging, and unmistakably Depop.
What You'll Do:
Own our social channels
Lead the day-to-day management of Instagram and TikTok
Own publishing calendars and channel planning
Execute our platform strategies while evolving them through experimentation
Maintain a consistent editorial voice across platforms
Develop best-in-class content
Pitch and develop social-first concepts rooted in culture and community
Write compelling captions and platform-native copy
Identify trends worth participating in—and know when not to
Brief internal creatives and freelancers on content needs
Capture and edit short-form content when needed, both in-office and on location
Lead content execution
Translate campaign objectives into social storytelling
Manage content workflows from brief through publishing
Ensure projects remain organized within Monday (our project management tooling system)
Coordinate with production and creative teams to deliver assets on time
Champion platform excellence
Stay ahead of platform updates, creator trends, and internet culture
Continuously test new formats and optimize based on performance
Monitor conversations happening across fashion, resale, music, entertainment, and culture
Measure performance
Analyze channel performance and identify actionable insights
Share weekly and monthly reporting with recommendations
Help shape future content strategy through data and learnings
Who You Are
You're someone who naturally notices what everyone else will be talking about next week.
You're equal parts strategist, storyteller, and maker.
You know the difference between content that's optimised for algorithms and content that actually moves culture.
You love organisation just as much as creativity and thrive in fast-moving environments.
We'd Love to Meet Someone Who Has
Extensive experience managing social media for a fashion, lifestyle, media, entertainment, or consumer brand
Deep expertise across Instagram and TikTok
Exceptional writing and editing skills
Strong editorial instincts (journalism, editorial media, or publishing experience is a plus)
Experience shooting and editing mobile-first video content
Strong understanding of internet culture, fashion, music, and Gen Z communities
Experience using tools like CapCut, Figma, Adobe Creative Suite, Canva, or similar editing software
Excellent project management and organisational skills
Experience working cross-functionally with creative, influencer, and marketing teams
Comfortable working on set, covering live events, and creating content in real time
You'll Thrive Here If You...
Are relentlessly curious about culture
Have excellent taste and strong creative instincts
Can move quickly without sacrificing quality
Love collaborating and giving thoughtful feedback
Are proactive and highly organised
Think in stories, not just posts
Care deeply about building community, not just growing followers
Success in Your First 6 Months
Establish yourself as the platform lead for Instagram and TikTok
Elevate Depop's editorial voice across social
Build a consistent cadence of culturally relevant, high-performing content
Improve workflows and execution across the social team
Become a trusted creative partner across the marketing organisation
Help shape the next chapter of Depop's social presence
Additional Information
Health + Mental Wellbeing
Work/Life Balance:
Family Life:
Learn + Grow:
Your Future:
Depop Extras:
