Social Media Manager - APAC (6-Month Maternity Cover)

Storytelling is, and will always be, the heart of what we do at Skydance.

Our vision is to build a thriving entertainment ecosystem where stories and worlds are imagined, brought to life and experienced. We create for every age and audience, anchored by the strength of our content and experiences and the depth of our connection with fans. We are creator-first, audience-focused, tech-forward, globally scaled.

Here, you’ll work with talented teams that move fast, think boldly and collaborate with purpose to deliver results. We aim high, champion the best ideas and win together, earning the trust of our employees, creators, partners and audiences every day.

If you’re energized by the opportunity to help build the next-generation global media and entertainment company powered by creativity and technology, we’d be thrilled to welcome you aboard. LET’S GO!

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Your New Role

A six-month fixed-term appointment covering Social Media Manager - APAC's maternity leave on the HBO Max APAC Social Media team.

The role keeps the region's publishing engine running on time, holds our platform relationships across TikTok, Meta, YouTube and X, and carries forward the in-flight creator and innovation programmes.

Key Responsibilities

Publishing Operations

• Facilitate Global and Korean content drops end to end: coordinate global debuts, announcements and asset localisation, utilizing Monday.com to aid in information sharing.
• Maintain the regional account estate across Facebook, Instagram, TikTok, YouTube and X, including page nesting, account consolidation and market verification.

• Keep publishing governance current, covering music usage guidance, embargo handling and escalation to Legal.

Creator Collaboration and Partnerships

• Carry forward the APAC creator strategy and the Creator and Influencer Marketing Playbook, maintaining the established partner network.
• Identify niche creators, cultural communities and fandom ecosystems across SEA, TW/HK, ANZ and JP where new ideas can be incubated.
• Ensure creator collaborations drive learning, not just reach, by capturing insights on what works, why, and how it scales.
• drive ongoing creator campaigns and platform partnerships, ensuring continuity.

Agency and Market Enablement

• Steward the newly onboarded agency roster across SG/MY, TH, ID, PH and TW/HK, completing the onboarding curriculum and the 2026-2027 plans.
• Hold agencies to the agreed measures of success and content prioritisation     Act as the regional point of contact for any tooling issues or onboarding requirements across the region, as well as upkeep of tool guides for teams’ reference. 

Publishing Innovation and Format Development

• Continue the APAC publishing innovation roadmap, prioritising tests that can be launched, measured and documented within the six-month term.
• Evolve our presence beyond standard posts: AI-assisted creation, interactive formats, vertical storytelling, and social commerce.
• Take forward the team's AI and automation wish list, progressing the workflow improvements that prove viable.

Platform Partnerships and Emerging Opportunities

• Act as the regional point of contact for TikTok, Meta, YouTube and X on innovation programmes, holding the relationships already in play.
• Secure early access to beta tools, formats and data insights, and route them to the markets that can use them.
• Co-develop title-level pilot programmes with platforms, covering organic feature unlocks and audience engagement formats.

  Creator Strategy

• Creator and influencer marketing playbook circulated.

TikTok Partnership

• Title-level programme in discussion with the Singapore account team and the global WBD partner managers, covering organic feature unlocks

Global Facebook Page Structure

• Nesting the ANZ and Japan pages into the global HBO Max structure.

Music Usage Guidelines

• Internal guidance updated for tighter global rules.

Creator Support for Key Title Campaigns

• Building out agency briefs and guidelines for upcoming key titles across Q4’26 and Q1’27.

Account Security

• Ongoing global exercise to secure all social media accounts with password protection apps (Keeper) and 2FA.

What Success Looks Like at Six Months

• No market left without localised assets for a priority title.
• Agency partners in every market operating to the agreed measures of success with plans in place for the following year.
• Platform relationships held warm, with at least one pilot programme launched and a written read on what it proved.
• Open account, verification and rights items closed out or clearly documented for the incumbent's return.

Experience and Attributes

• Proven social publishing operations experience for an entertainment or streaming brand across multiple APAC markets.
• Established relationships with TikTok, Meta and YouTube partner teams in the region, and comfort with platform account and policy processes.
• Experience managing external social agencies, from onboarding through to performance conversations.
• Experience working with creators and creator agencies, from selection, screening and negotiation to campaign execution and evaluation. 
• Cultural fluency across Southeast Asia and North Asia, and the judgement to handle sensitive moments such as mourning periods or embargo breaks.

About Skydance

Skydance is a next-generation global media and entertainment company, comprised of three business segments: Studios, Direct-to-Consumer, and TV Media. Skydance's portfolio unites legendary brands, including Paramount, Warner Bros., HBO and HBO Max, Paramount+, Pluto TV, CBS, CNN, CBS Sports, TNT Sports, Nickelodeon, Cartoon Network, MTV, Food Network, BET, HGTV, and Comedy Central.

Some Important Details

We embrace the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit. In line with the laws of the country or region in which the role is based, this includes consideration without regard to race, color, ethnicity, national origin, citizenship status, religion or belief, sex, gender, gender identity or expression, sexual orientation, age, marital status, pregnancy, parenthood, physical or mental disability, genetic information, military or protected veteran status, union status or any other category protected by applicable law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.