Sponsor Relations Director (Events)

Accountabilities:

The Sponsor Relations Director will combine hands-on account management with team leadership, ensuring sponsors receive a seamless experience and all contracted commitments are fulfilled accurately and on time.

• Supervise the Sponsor Relations team by assigning accounts and priorities, conducting weekly check-ins, and providing regular feedback.
• Train team members on processes, tools, and sponsor communications, and review key deliverables for accuracy.
• Serve as the first escalation point for sponsor issues and step in directly when an account requires additional support.
• Coordinate on-site coverage and responsibilities with event coordinators.
• Manage a portfolio of sponsors and exhibitors, including the largest and most complex accounts, from contract signature through post-event wrap.
• Conduct pre-event kickoff calls to confirm deliverables, deadlines, and success criteria, followed by post-event recaps.
• Collect and track contracted deliverables such as logos, advertising creative, session titles, and collateral.
• Coordinate sponsorship fulfillment with marketing and event operations teams.
• Onboard and train sponsor teams on exhibitor portals, lead retrieval, event apps, and meeting-scheduling tools.
• Maintain the master sponsorship planner covering contract terms, financial status, and fulfillment progress.
• Build and manage sponsorship toolkits through the Cvent exhibitor portal.
• Manage exhibit floor plans and booth assignments using floor plan software.
• Own sponsor and exhibitor communications before, during, and after events, keeping templates, checklists, and exhibitor manuals current.
• Document evolving processes and recommend improvements based on event results and lessons learned.
• Prepare weekly reporting on sponsorship pacing, fulfillment status, and outstanding issues for event leadership.
• Track sponsorship inventory by event, including sold, held, and available assets, and flag slow-moving inventory to sales and portfolio leaders.
• Lead the on-site rebooking process with portfolio leaders and communicate renewal opportunities and sponsor feedback to sales.
• Lead sponsor check-ins during events, maintain relationships with key accounts on the floor, and resolve issues in real time with operations, AV, and registration teams.
• Travel frequently, up to twice per month from February through November, generally for three to four days at a time and including extended on-site days.

Requirements

The ideal candidate brings strong event operations and sponsor relationship experience, combined with leadership capabilities, exceptional organization, and the ability to manage multiple priorities in a fast-paced environment.

• Bachelor’s degree in hospitality, communication, or a related field.
• 5+ years of events experience in a client- or sponsor-facing role, including sponsor or exhibitor fulfillment.
• 2+ years of experience supervising, training, or leading others.
• Experience working with General Services Contractors.
• Experience with Cvent or other event management software and floor plan software.
• High-level proficiency with Microsoft Office, particularly Excel.
• Ability to manage multiple concurrent projects, solve problems, and consistently meet deadlines with minimal supervision.
• Excellent customer service skills and the ability to perform effectively in a high-pressure environment.
• Excellent written and verbal communication skills.
• Superior attention to detail and a strong commitment to accuracy.
• Ability to create, document, and improve procedures and processes.
• Strong organizational skills and a proactive approach to identifying and resolving issues.
• Willingness and ability to travel frequently for live events, including extended on-site days.

Benefits

• Annual salary of $85,000–$95,000, depending on experience.
• Fully remote work arrangement within the United States.
• Premium medical, dental, vision, and other health plan options.
• Fully vested 401(k) match.
• Generous paid time off, including vacation, sick, float, and bereavement leave.
• 12 office holidays.
• Flexible working hours.
• Paid parental leave.
• Supportive work/life balance.
• Opportunity to drive event strategy and build sponsorship processes and systems.
• Opportunity to lead events across a growing portfolio.
• Collaborative, dynamic, and innovative work environment.
• Frequent exposure to event strategy, sponsor relations, operations, and cross-functional initiatives.