Sr. Product Manager, Omni-Channel

We are hiring a Sr Product Manager, Omni-Channel to join our Product Management team!
 

DISCOVER

At Watkins Wellness, our products are built with intentional design, clear strategy, and long‑term performance in mind. As a Sr. Product Manager, Omni‑Channel, you will own the strategy, roadmap, and full lifecycle for a portfolio of omni‑channel products, guiding them from early concept through launch, optimization, and end‑of‑life decisions.

In this role, you will define what we build, why we build it, and how it succeeds in the market. You will use customer insight, competitive intelligence, and data analysis to identify growth opportunities, develop strong business cases, and prioritize initiatives that align with our commercial and business goals.

This role is central to how product management operates as its own strategic function. You will work closely with engineering, manufacturing, sales, marketing, finance, and operations to align technical feasibility, quality, cost, and margin with clear product direction. Your ability to translate detailed, technical inputs into focused product strategy and actionable plans will directly influence our product portfolio and market success.

YOUR RIPPLE EFFECT

• Do you want portfolio ownership? Drive the strategy, priorities, and roadmap for a defined omni‑channel product portfolio, while monitoring market performance, financial results, and lifecycle outcomes.
• Do you enjoy deciding what gets built and what doesn’t? Identify and prioritize high‑value product opportunities by blending customer insight, commercial input, competitive intelligence, and industry trends into focused product direction.
• Can you build product proposals leaders trust? Develop clear, data‑driven cases that define product specifications, cost targets, pricing and margin expectations, unit volumes, and feasibility to support confident investment decisions.
• Are you comfortable turning complexity into clarity? Translate technical, manufacturing, and analytical inputs into concise product requirements and clear direction that aligns engineering, marketing, sales, and operations.
• Do you think ahead of the curve? Anticipate shifts in customer needs, channel dynamics, and adjacent categories, shaping product concepts that position us to win ahead of the market.
• Do you lead products from start to finish? Guide assigned products through ideation, development, launch, optimization, and end‑of‑life decisions, including repositioning, value engineering, or discontinuation when needed.
• Can you lead cross‑functional teams without formal authority? Drive alignment and execution across engineering, manufacturing, quality, and commercial teams to deliver new products or product extensions, keeping teams focused on commitments and timelines.
• Do you balance ambition with feasibility? Partner closely with engineering and manufacturing to ensure product strategies reflect real‑world constraints, quality expectations, and production realities.
• Do you leverage data to guide decisions? Monitor sales, cost, margin, and quality performance, using advanced Excel and analytics to guide pricing, portfolio optimization, and investment trade‑offs.
• Do you know when to accelerate and when to exit? Make informed recommendations on which products to double down on, which to improve, and which to sunset to keep the portfolio focused and competitive.
   

WHAT YOU BRING

• Bachelor’s degree in Business Administration or a related field
• 6–7+ years of Product Management experience, ideally with durable consumer goods or omni‑channel portfolios
• Proven experience owning product strategy, roadmaps, and lifecycle management
• Deep experience translating product opportunities into data‑driven investment rationales, including cost modeling, pricing, margin, and demand forecasting.
• Demonstrated ability to conduct Voice of Customer (VoC) and analyze market trends, customer insights, and competitive landscapes
• Highly analytical with advanced Excel skills and comfort working with large datasets
• ERP system experience required; familiarity with Navision or SAP preferred
• Experience working within structured NPI and stage‑gate processes
• Ability to collaborate effectively with engineering, manufacturing, sales, marketing, finance, and operations
• Clear, confident communicator with strong writing skills and skilled at influencing across functions
• Comfortable translating technical concepts into customer‑focused and sales‑ready messaging
• This is a hybrid role, with periodic travel to Mexico, trade shows, and customer visits

WHAT YOU’LL GET

At Watkins Wellness, we believe everyone should ‘Feel good. Live well.’ We offer employees the opportunity to join a dynamic, growing industry leader with an outstanding and well-deserved reputation for leadership and commitment to our employees, customers, and community. Our employees are eligible to receive exceptional health and wellness benefits, paid time off, company bonus, profit sharing, 401k match, education assistance, and much more. We are proud of the people we are and the products we make — products that make a difference to the health and well-being of others.

We look for candidates that exhibit The Watkins Way (always Ethical, endeavors to be Transparent, embraces Inclusion, welcomes Diverse backgrounds and perspectives, Accommodating, believes in Work-Life Balance, puts Safety First, Accountable, values Relationships, Passionate, Team Player, and Goal Driven).

Physical Requirements: The employee must frequently lift and move up to 10 pounds and occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, color vision, peripheral vision, and depth perception. The noise level in the work environment is usually loud. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Hiring Range: $97,600.00 - $153,230.00

Many factors affect actual compensation including but not limited to experience, education, skills, and geographic location

Company: Watkins Wellness

Watkins (the “Company”) is an equal opportunity employer and we strive to employ the most qualified individuals for every position. The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all people involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

Watkins is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.

E-Verify Participation Poster: English & Spanish
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