Sr. Vice President, Marketing & New Product Strategy

JOB SUMMARY:

The Senior Vice President, Marketing & New Product Strategy is a senior commercial leader responsible for setting and delivering the commercial strategy for ARS Pharmaceuticals’ current and future portfolio. Reporting to the Chief Commercial Officer, this role leads four areas critical to the company’s growth: the U.S. marketing function for neffy®, New Product Planning for the pipeline, management of neffy® ex-US supply partnerships, and Public Relations and Advocacy.

As the commercial lead for the company’s development assets, the Senior Vice President, Marketing & New Product Strategy will lead coordination across functions to build the integrated project plan for each asset, ensure the asset strategy is sound and commercially differentiated, establish clear milestones, and hold the organization accountable for hitting timelines. This leadership extends to ARS Pharmaceuticals’ internally developed assets as well as any assets the company may acquire or in-license, beginning with the CSU asset and expanding as the portfolio grows.

The Senior Vice President, Marketing & New Product Strategy will be a strategic voice on the commercial and product leadership teams, shaping brand positioning, portfolio priorities, budget allocation, and contributing to business development decisions. The role partners closely with Sales, Market Access, Medical Affairs, Clinical Development, Regulatory, Commercial Operations, Finance, Legal, and Business Development, and is accountable for building and sustaining a high-performing team and a culture of accountability, urgency, and excellence.

All activities will be conducted with the highest standards of integrity and in full compliance with Federal, State, and Local regulations and company policies.

 

ESSENTIAL DUTIES & RESPONSIBILITIES

MARKETING LEADERSHIP:

• Provides strategic direction and inspirational leadership to the marketing organization, accountable for the neffy® brand strategy and annual brand plan. Leads a core strategy centered on driving healthcare provider (HCP) behavior change, developing and executing HCP strategies, messaging, and programs that increase prescribing and adoption of neffy® across priority specialties and segments. Leads a precise, consumer strategy, deploying targeted, data-driven campaigns that reach the highest-value patient and caregiver audiences. Also responsible for complementary patient and caregiver programs. Leads the full marketing mix, including omnichannel and digital programs, by fully leveraging external agency partners and effectively partnering with the promotional review committee. Ensures brand plans are insight driven, enable competitive differentiation, and deliver an exceptional customer experience. Establishes clear brand performance tracking and diagnostics, applies advanced analytics to inform decisions, and rapidly develops action plans for course correction. Partners with Sales to ensure brand strategy translates into effective field execution, and with Market Access on pricing, contracting, and payer strategy.

 

NEW PRODUCT PLANNING & ASSET COMMERCIAL LEADERSHIP:

• Serves as the lead for integrated new product planning across the company's development assets, with initial focus on the CSU asset and expanding as the portfolio grows. Works in close partnership with the Chief Medical Officer, who leads clinical and development strategy, serving as the commercial counterpart to ensure the development program and the commercial strategy are built together and remain aligned from early planning through launch. Translate development decisions into commercial implications and brings market, payer, and competitive insight into development planning so that study design, endpoints, and label strategy reflect what will differentiate the asset in the market. Leads coordination across Clinical Development, Medical Affairs, Regulatory, CMC, Market Access, Commercial Operations, and Finance to develop the integrated project plan for each asset, ensuring the asset strategy is sound, milestones are established, and timelines are hit. Develops the target product profile, positioning, segmentation, launch archetype, and pre-launch roadmap for each asset. Defines market opportunity, patient journey, treatment pathways, and payer dynamics, and identifies where the company can win. Develops commercial assessments that inform go/no-go decisions and portfolio prioritization. Applies the same integrated leadership to assets the company may acquire or in-license, partnering with Business Development on commercial evaluation and due diligence, and leading integration of acquired assets into the development and commercial plan

 

EX-US PARTNERSHIPS:

• Working with the Chief Commercial Officer and in collaboration with the Director of Alliance Management, serves as the commercial lead for ARS Pharmaceuticals’ ex-US supply partners for neffy® (marketed as EURneffy® in Europe and under local trade names in other territories). Acts as a strategic thought partner to these partners, sharing and gathering insights and ideas for growth. Leverages data and learnings from tactics deployed in ex-US markets to identify approaches that could help shape progress in the U.S. and across the portfolio, and shares relevant U.S. learnings in return. Leads regular touchpoints and business reviews to exchange market insights, and coordinates with Supply Chain, Business Development, Legal, and Medical Affairs as needed to support productive partner relationships.

 

PUBLIC RELATIONS & ADVOCACY:

• Leads the Public Relations and Advocacy team, setting the external communications strategy for neffy® and the broader ARS Pharmaceuticals portfolio. Builds and maintains strong relationships with patient advocacy organizations, professional societies, and other external stakeholders to elevate the patient and caregiver voice and strengthen the company’s reputation in the allergy community. Oversees media relations and corporate communications. Ensures community insight underpins marketing programs and is attuned to the needs of patients and caregivers affected by severe allergic reactions.

 

BUDGET MANAGEMENT:

• Manages the marketing, public relations and advocacy, and new product planning budgets to maximize return on investment, monitoring spend regularly and reallocating resources as needed to support business priorities.

 

LEADERSHIP & COMPLIANCE:

• Lead a highly productive and motivated team across marketing, public relations and advocacy, and new product planning. Builds leadership capability within the team, enhances employee engagement, and visibly leads with ARS Pharmaceuticals’ culture and values. Ensures all promotional, communications, and partner activities comply with company policies and applicable regulations, leveraging Legal, Regulatory, and Compliance guidance as needed.

 

EDUCATION AND EXPERIENCE:

• Bachelor’s degree from an accredited college or university, preferably in business or life sciences; equivalent combination of education and experience will be considered. MBA or advanced scientific degree is preferred.
• Minimum 20+ years of pharmaceutical/biotech industry experience, with at least 10 years in progressive marketing leadership roles and a strong track record of brand performance.
• Demonstrated experience in new product planning, portfolio strategy, or leading cross-functional development teams, including shaping target product profiles and pre-launch plans.
• Experience launching products, ideally with an emerging or startup pharmaceutical company, and leading successful HCP-focused brand strategies.
• Experience working with ex-US or alliance partners to share insights and identify growth opportunities.
• Experience evaluating in-licensing or acquisition opportunities is a plus
• Strongly preferred: Experience in Allergy/Immunology and/or Dermatology.

KNOWLEDGE, SKILLS, AND ABILITIES:

• Strong strategic and enterprise mindset, with the ability to set direction across multiple functions and assets and to make sound decisions with incomplete information.
• Proven ability to lead integrated, cross-functional teams without direct authority, driving alignment, accountability, and on-time delivery of milestones.
• Deep understanding of the drug development process, regulatory pathways, and how clinical development choices shape label, positioning, and commercial value.
• Strong business acumen, including market assessment and the ability to build business cases based on analysis of market opportunities and barriers.
• Understanding of the reimbursement landscape, payer dynamics, and pricing considerations for both in-line and pipeline assets.
• Demonstrated success developing and executing HCP marketing strategies that drive provider behavior change, with a deep understanding of prescriber decision-making and pharmaceutical industry trends.
• Experience building strong external relationships with partners, advocacy organizations, professional societies, and media.
• Excellent communication and executive presence, with the ability to influence stakeholders at all levels, including the executive team and Board of Directors.
• Entrepreneurial, hands-on leadership style and the ability to thrive in a fast-paced, dynamic environment while managing multiple priorities.
• Able to travel up to 30%, including domestic and international travel to partners, conferences, and meetings as necessary.