Staff Product Manager, Search and AI Visibility

Accountabilities

• Own the product strategy, roadmap, and business performance for organic search discovery and AI visibility across the platform's extensive portfolio of real estate websites.

• Define how customers understand, influence, and measure their visibility across traditional search engines and AI-powered answer platforms, including ChatGPT, Perplexity, and Gemini.

• Conduct regular customer research and collaborate with client-facing teams to understand real estate professionals' business needs, identify challenges, and prioritize high-impact product opportunities.

• Build compelling business cases for product investments, connecting roadmap priorities to customer outcomes, product adoption, retention, revenue growth, and long-term business value.

• Develop capabilities that help search engines and AI assistants accurately discover, interpret, and reference clients' brands, listings, expertise, and website content.

• Establish meaningful measurement frameworks for AI citations, organic visibility, and search performance, helping customers understand the impact of product improvements.

• Own the technical foundations that support website discoverability, partnering with engineering and next-generation website platform teams to address recurring issues through scalable defaults, automation, and safeguards.

• Design and execute controlled experiments across representative groups of websites, measure results rigorously, and scale successful improvements across the platform.

• Work closely with dedicated engineering and design partners to translate product strategy into clear requirements, actionable priorities, and successful product releases.

• Simplify complex technical capabilities into intuitive experiences that allow busy, non-technical customers to benefit from advanced search optimization without requiring specialist knowledge.

• Collaborate with client success, sales, and marketing teams to coordinate launches, communicate product value, and ensure customers understand and adopt new capabilities.

• Monitor changes in search engine algorithms, AI discovery technologies, and digital marketing practices to identify emerging opportunities and adapt product strategy accordingly.

• Use AI tools to accelerate research, investigate problems, prototype ideas, and improve product development workflows.

• Take end-to-end ownership of the product area, making informed decisions under uncertainty and maintaining accountability for outcomes from initial discovery through launch and ongoing optimization.

Requirements:

• At least 7 years of product management experience, including end-to-end ownership of a product or product line with accountability for adoption, customer outcomes, and revenue.

• Demonstrated ability to manage a product area as a business, building investment cases, prioritizing initiatives based on commercial impact, and connecting product decisions to retention and revenue growth.

• Hands-on experience with SEO, organic search growth, or related digital discovery disciplines, together with a well-developed understanding of AI-powered search and answer engines.

• Strong technical fluency, with the ability to collaborate credibly with engineers, understand website architecture and search discoverability, and identify the technical changes most likely to improve results.

• Proven customer discovery skills, including the ability to engage directly with customers, understand their business priorities, and translate their feedback into actionable product strategy.

• Experience developing product roadmaps, defining requirements, prioritizing backlogs, and delivering products in close partnership with engineering and design teams.

• Strong analytical and experimentation skills, with the ability to establish meaningful metrics, test hypotheses, distinguish genuine impact from coincidence, and make evidence-based decisions before scaling changes.

• Excellent communication and stakeholder management abilities, including the capacity to explain complex technical concepts clearly to non-technical users and build alignment across teams and senior leaders.

• Comfort operating in ambiguous, rapidly evolving environments, with the judgment to narrow problems, make decisions, and maintain momentum without waiting for complete information.

• A balanced decision-making approach, combining strong product opinions with a willingness to challenge assumptions, consider counterarguments, and adapt when evidence changes.

• A customer-focused mindset that favors intuitive experiences, smart defaults, and effective safeguards over unnecessary configuration or technical complexity.

• Practical fluency with AI tools and the ability to use them for research, investigation, prototyping, and problem-solving.

• Preferred: Experience building products for small businesses, independent professionals, or non-technical users in environments where customers prioritize practical business results.

• Preferred: Ownership of marketing-oriented products that help customers grow their businesses, such as websites, email marketing, local listings, reviews, or social media tools.

• Preferred: Experience making the impact of slower-moving or uncertain marketing outcomes visible and credible to customers, particularly in SEO or advertising.

• Preferred: Experience managing platform products where a single improvement can benefit many customer websites or accounts simultaneously.

• Preferred: Experience launching large language model (LLM)-powered products into production, particularly content-generation solutions.

• Preferred: Background in content, editorial, or brand strategy, with an understanding of how businesses communicate with different audiences.

• Preferred: Founder, general manager, or profit-and-loss (P&L) ownership experience.

Benefits:

• Annual salary: $150,000–$180,000 per year. The original posting does not specify the currency, so candidates should confirm the applicable currency during the hiring process.

• Remote work: Fully remote position based in Canada.

• Senior product ownership: The opportunity to lead a strategic product area with significant influence over platform direction and business performance.

• Meaningful customer impact: Help thousands of real estate professionals improve their digital visibility, attract potential clients, and grow their businesses.

• Cross-functional collaboration: Work closely with engineering, design, client success, sales, and marketing teams.

• Innovation and experimentation: Explore the evolving intersection of search, generative AI, digital marketing, and real estate technology.

• Professional growth: Build expertise in AI visibility, organic discovery, platform product strategy, and emerging search technologies.

• High-impact environment: Join a product organization focused on scalable solutions, measurable outcomes, and continuous improvement.

• Additional benefits: The original posting does not provide specific details about healthcare, retirement contributions, paid time off, equity, or other benefits. These should be confirmed during the recruitment process.